May 02, 2011 07:00 ET

National Survey Reveals The Mom Vote

Moms voting NDP

TORONTO, ONTARIO--(Marketwire - May 2, 2011) - Between April 28 and April 30, 37% of the 558 respondents to the survey posted on the number one online community for moms in Canada, YummyMummyClub.ca, said they will vote NDP.

The online survey posed two simple questions to gauge how moms are voting this election day:

"What party will you vote for?" and "Which party do you think will win?"

"With the April 28 – May 1 Harris/Decima poll indicating only 30% support the NDP, the proportion of YummyMummyClub.ca survey respondents stating they will vote NDP confirms that moms are a key constituency leading the NDP surge." says Erica Ehm, founder and publisher of YummyMummyClub.ca.

In the first online poll question, the Conservatives trailed the NDP's 37% support, receiving just 31% of votes and the Liberals only 20%. Of all 558 respondents, only 2% indicated that they would not be voting today.

In response to the second question posed, 73% answered that they believed that the Conservatives would win.

"These numbers back up what we've been seeing through our articles, blogs and tweets. Moms are a highly engaged demographic this time around. They will be voting for change and attempting to have their voices heard," says Ehm. "And this, notwithstanding their suspicions that, in the end, not much will change."

Karen Green, the creator of the MomTheVote initiative that has received significant traction in social and traditional media has been running the 'MomTheVote' page on YummyMummyClub.ca (http://yummymummyclub.ca/mom-vote) says, "The entire point of MomTheVote was to inspire and encourage action, and if this survey is any indication, moms online definitely have an opinion and an intention to vote on election day. Could you imagine if this were indicative of Canada-wide results? I'm excited and feel empowered to make a decision on Monday, and I think other women are as well."

About YummyMummyClub.ca:

YummyMummyClub.ca was founded in 2007 by famed media personality, Erica Ehm as a playful place for moms to celebrate and commiserate the realities of modern motherhood. Yummy Mummy Club speaks to the woman in every mom. For more information visit: www.yummymummyclub.ca.

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