SOURCE: Canadian Wildlife Federation

March 16, 2016 08:00 ET

National Wildlife Week Gives Wings to Wildlife Conservation by Encouraging Many Steps Canadians Can Take to Help Wildlife

OTTAWA, ON--(Marketwired - March 16, 2016) - The Canadian Wildlife Federation (CWF) is 'Giving Wings to Wildlife Conservation' and encouraging action for the protection of winged species like birds, bats, butterflies and bees during National Wildlife Week April 10-16. The campaign features tips for bird-proofing homes and businesses, encouragements to Walk for Wildlife and celebrity endorsements.

"Many winged species are at risk due to threats including habitat loss, impacts from pesticides and climate change," said Rick Bates, Acting CEO of CWF. About 25 million birds are killed by colliding with windows in Canada annually. "National Wildlife Week is a great opportunity for Canadians to learn more about the issues and step up to reduce the threats and help give wings to wildlife conservation."

To mitigate the risks, CWF has partnered with FLAP Canada and chosen April 12 for a Bird Impact Reduction Day (B.I.R.D.) initiative inviting Canadians to help reduce bird collisions with windows. CWF is encouraging office buildings and corporate towers to turn off their lights for the evening of April 12 in a show of support for the safety and wellbeing of our migratory birds. Homeowners can also help in many ways such as by moving house plants away from windows, partially drawing their window shades and placing bird feeders less than one metre or more than 10 metres away from windows.

Bates said the 2016 theme was also chosen to commemorate the 100th anniversary of the signing of the Migratory Birds Convention between Canada and the United States, which was the first international treaty to conserve wildlife.

Supermodel Yasmin Warsame Encourages Canadians to Step Up

CWF is pleased to announce that supermodel Yasmin Warsame has joined the National Wildlife Week campaign as national ambassador. The mother of two is committed to helping conserve wildlife for future generations.

"We're privileged to share this country with over 70,000 species," she said. "Donate now and get involved at"

Warsame is one of several celebrities appearing at the CWF Goose Gala presented by Rogers April 14 at the Four Seasons in Toronto. The gala is the Canadian Wildlife Foundation's largest annual fundraiser. Proceeds support the 'Wild by Nature' campaign. This year's event features a special performance by comedian Martin Short.

Walk for Wildlife April 15-16

Canadians are also encouraged to Walk For Wildlife during National Wildlife Week. Schools are invited to organize walks on April 15 while the general public can step up April 16. Walking is a great way to enjoy and appreciate nature, build up endurance for other fitness activities and it's one of the most accessible and inclusive activities for people of diverse ages and abilities. Everyone is welcome to participate.

  • Register for free at
  • Clean up habitat as you Walk for Wildlife
  • Use social media to share pictures of the birds and other winged wildlife you observe using #WalkforWildlife.

Artists Also Join the Cause:

CWF's Wild Art Exhibit presented by Kiehl's takes place during National Wildlife Week in Ottawa & Vancouver. The show will be curated by artist Olivia Mew and will feature a selection of photography by the winners of CWF's annual Reflections of Nature contest, original illustrations by Olivia Mew and bird photography by Geddy Lee of Rush. The exhibit will also be made available virtually on the CWF website where Canadians have the opportunity to purchase prints. T-shirts featuring Olivia Mew's wildlife art are also available online while supplies last. Profits will be directed to wildlife conservation.

  • Vancouver (April 11 - May 7, 2016): ROAM Gallery, City Square Shopping Centre, Upper Level - Unit 155 - 555 West, 12th Ave.
  • Ottawa (April 10 - 13, 2016): Jean Pigott Place, Ottawa City Hall

For more information and to get involved visit

About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is dedicated to fostering awareness and appreciation of our natural world. By spreading knowledge of human impacts on the environment, sponsoring research, promoting the sustainable use of natural resources, recommending legislative changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. Visit for more information.

About National Wildlife Week:
National Wildlife Week was established in 1947 to commemorate the achievements and contributions of Jack Miner, a conservationist often called the "father of North American conservationism." "Wild Goose Jack," as he was often referred, was one of the first conservationists to determine the migratory paths of North American birds. Visit for more information.


Did you know?

  • Bird collisions with windows during the day is a leading cause of bird death across Canada, second only to cat attacks.
  • About 25 million birds are killed by colliding with windows in Canada annually.
  • Homes account for over 90 per cent of these deaths.
  • In Toronto there are 940,000 registered structures with glass
  • FLAP Canada has found that in Toronto over 140 species of birds have collided with buildings, including white throated sparrows, ovenbirds and common yellowthroats. Half of these birds die of head trauma, broken beaks or feather damage.

Top Five Lighting Tips for Helping Birds

  • Turn off work space lights when not in use
  • Draw blinds and/or drapes when working at night
  • Work with downward angled task lighting and turn off overhead lights
  • Urge your building manger to invest in motion-sensor lighting technologies
  • Urge your building manager to extinguish all architectural, landscape and roof-top lighting during bird migration seasons: March through May and August through October

April 12 is Bird Impact Reduction Day (B.I.R.D.)

Visit for more information and to get involved.

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