SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

January 14, 2013 12:07 ET

National Word of Mouth Marketing Day Is Feb. 19; WOMMA Celebrates With Coast-to-Coast Event Featuring Sugarland Celebrity and Best-Selling Author

CHICAGO, IL--(Marketwire - Jan 14, 2013) - In honor of National Word of Mouth Marketing Day, The Word of Mouth Marketing Association (WOMMA) announces WOMMfest -- an unprecedented coast-to-coast event that celebrates the marketing that gets customers talking.

On Feb. 19, marketers in Atlanta, Chicago and Seattle will gather to hear Grammy winning superstar Kristian Bush, content marketing expert C.C. Chapman and social objects maven Hugh MacLeod. Each keynote presentation will be streamed live to all three anchor cities and smaller simultaneous events will be happening all across the country.

"WOMMfest has a little of everything -- from a country artist who will share how he uses word of mouth marketing to drive fan loyalty, to a marketing guru who will explain how something as simple as a unique business card can get people talking," Suzanne Fanning, President of WOMMA, said. "It's local, it's national and it's educational. WOMMfest will make talkable history as we stream these incredible speakers live to all of our locations as we join three great events into one powerful coast-to-coast conference."

Attendees in each of the three anchor cities will enjoy lunch, networking, and top notch speakers from across the country at a venue with local, talkable flavor and be a part of the nationwide celebration (with a few more talkable surprises in store) as they discover inspirational ideas that will get customers talking in 2013.

Here's what's happening across the country:

The Atlanta event will be at the 755 Club at Turner Field as Kristian Bush, best known as the vocalist in Sugarland, will step up to the plate. The Grammy winning superstar will discuss how he and singing partner Jennifer Nettles have applied the principles of word of mouth marketing (WOMM) to propel the groundbreaking success of their band. Attendees will participate in a live performance by Dad's Garage, winner of the Best Theatre and Best Improv Troupe in Creative Loafing for 10 years.

The Chicago event will be held at Buddy Guy's Legends as Hugh MacLeod, Cartoonist and Chief Creative Officer at Gapingvoid LLC, will take WOMMfest attendees through the world of social objects. Hugh is widely known for connecting brands and their customers through social objects, the most effective form of visual marketing out there.

C.C. Chapman, author of "Content Rules," will keynote the Seattle session at the Experience Music Project. C.C. will be bringing our focus back to the basics -- the content. Afterward, the world-renowned Fishmongers of Pike's Place will hit the stage and demonstrate what makes flying fish so talkable in the Northwest.

WOMMA members can attend WOMMfest for $99.00, while non-WOMMA members can experience this inaugural event for $199.00.

"WOMMfest's three anchor events and member-led House Party executions are the perfect way to set the tone for our 2013 focus of increasing member to member best practice sharing and networking," Virginia Miracle, WOMMA Chairman and EVP of Services at Spredfast, said. "We are thrilled to get more members actively involved."

In addition to the three anchor events, WOMMA member House Party will enable WOMMA members to host individual celebrations of WOMM across the country. The individual parties will give WOMMA members the chance to share their knowledge and enthusiasm of WOMM with colleagues, clients, agencies and vendors, online and off, at the parties and beyond. Apply for a WOMMfest House Party here.

"House Party is excited to help expand this first-ever celebration of WOMM to cities across the country with our experience-driven social marketing platform," said Peter Storck, WOMMA Board member and House Party SVP. "The WOMMfest House Parties will let marketers beyond Atlanta, Chicago and Seattle join in and share their WOMM love and savvy, at the parties and nationwide."

Registration for WOMMA Members:
Registration for Non-WOMM Members:
Full Agenda:
House Party Events:

About WOMMA:
The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

About House Party:
House Party is a social marketing platform that drives consumer recommendations to build brands and increase sales. Its in-home parties -- hosted by influential brand advocates and scaled through social media -- generate unmatched engagement, advocacy and lifts for the world's best-loved brands, such as Chef Boyardee, REDBOOK magazine, Budweiser, and Kraft. For more information, visit

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