SOURCE: True Drinks Holdings, Inc.

June 13, 2013 09:03 ET

Nation's Leader in Healthy Hydration Makes Big Summer Splash

AquaBall Brings Water, Only Better to Children's Programs Across the Country

LOS ANGELES, CA--(Marketwired - June 13, 2013) - Summer brings a hot weather dilemma for mothers: children are outside and exercising more, but what are the choices for healthy hydration? AquaBall, a division of True Drinks, Inc. (OTCQB: TRUU), is rushing to put a better choice in the hands of mothers and children across the country. AquaBall is a Naturally Flavored Water, with No Artificial colors or flavors and Vitamin Enhanced with B3, B5, B12 & C and sweetened with Stevia, an all-natural sweetener which means it contains Zero Calories.

"From the White House, to my house," says Lance Leonard, CEO of True Drinks. "We all know that there is a crisis in child nutrition in this country and the solution starts with the most basic need: water. We see summer as a critical time to make a start, to make a change and we want to put a bottle of AquaBall in the hands of thirsty children across America."

True Drinks is launching a program in three cities: Los Angeles, Charlotte and San Antonio that ties the company and community groups together in an effort to supply AquaBall to children's activity centers.

"What our children need is a healthy alternative," says Mike Levinson, RD. "Obesity is a massive problem in the United States, and it begins with our children and young adults. A large part of that problem begins with what they drink, sodas and juices loaded with sugar and high fructose corn syrup. Changing that habit, could change a lot of lives."

With the beginning of summer AquaBall's distinctive bottles adorned with America's favorite superheros, princesses and comic characters will be given to thousands of children in a range of recreational and sports programs.

"This is a beginning," says Leonard. "We're a company, yes, but we're parents, too. Aquaball is distributed in 21,000 locations across the country. We want to make sure parents have a choice... and hopefully choose to take a healthier drink home."

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

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