SOURCE: EchoMail

September 07, 2007 12:29 ET

Nation's Leading Builder and Customized Homemaker Selects EchoMail to Enhance Marketing ROI, Quality and Reach!

'Clayton Homes,' the Multibrand, Multiple Location Builder of Quality Homes, Selects EchoMail® DM™ to Personalize Communication With Target Audience

CAMBRIDGE, MA--(Marketwire - September 7, 2007) - EchoMail Inc., pioneers in e-mail management and marketing, announced today that 'Clayton Homes,' the largest builder of manufactured homes, has selected EchoMail DM™ (Direct Marketing) as the outbound tool it will use to manage its online communication.

David Schwall, Lead Generation Manager at 'Clayton Homes,' expressed hope of leveraging EchoMail's expertise to ensure delivery of every single outbound e-mail, execute marketing campaigns that would strengthen 'Clayton Homes'' position as the leading provider of affordable homes and enhance customer retention and acquisition.

V.A Shiva, EchoMail Chairman, expressed delight over the association with 'Clayton Homes': "It is a great feeling to partner with a company driven by a mission of delivering the highest value in housing at affordable prices." Shiva continued, "We at EchoMail are happy to drive that mission by enhancing 'Clayton Homes' reach with their target audience."

About Clayton Homes

Clayton Homes, Inc. (www.clayton.net) is a vertically integrated manufactured housing company with 41 manufacturing plants, distributing through 451 company-owned retail outlets, and more than 1,200 independent retailers in the country, and provides financing for 330,000 customers and insurance protection for 160,000 families. Also, Clayton is currently developing 13 large-scale housing developments.

About EchoMail

EchoMail is a Cambridge-based technology company that specializes in e-mail marketing, customer care, business intelligence, lead management, data warehousing and e-billing solutions. The company had a dramatic entry to the world of e-mail management in 1994 when its founder, V.A. Shiva, won a contest conducted by the Clinton Administration, the purpose of which was to find a way to analyze and respond to the huge volume of e-mail received by the White House. Shiva, a graduate of the Massachusetts Institute of Technology, was also a winner of the Westinghouse Science Talent Search Award for inventing one of the earliest e-mail systems. Forrester Research rates the company's business-intelligence software as the best for achieving an unsurpassed accuracy of 98 percent in e-mail analysis. EchoMail serves a wide range of customers in diverse industries. Its team of nearly 150 employees works on three continents, conducting business in more than 10 currencies and 20 languages.

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