SOURCE: Vista Motors

Vista Motors

January 20, 2011 14:31 ET

Nation's Number One BMW Retailer, Vista BMW, Built on Cuban American Charles Dascal's Tenacity

COCONUT CREEK, FL--(Marketwire - January 20, 2011) - For 2010, Vista BMW has once again been named the number one BMW retailer in the nation. With BMW's U.S. sales numbers for 2010 recently tallied and published in early January, Vista BMW was honored to be recognized as the store with the highest number of retail sales. This is the fifth consecutive time it has earned the annual award. Known as the nation's largest BMW dealership, Vista BMW, which calls Coconut Creek home, is a large point of pride for automotive tycoon Charles Dascal.

The success of Vista BMW has prompted many to ponder Vista's secret to success. Dascal says it's simple.

"Treat people like you would want to be treated," says Dascal of Vista's success. "There really is no other way to run a business. We are family owned and operated and we strive to ensure that this philosophy is engrained in every business practice we implement."

Family business principles combined with desirable German engineering are a winning combination according to Dascal. Maybe it's because engineering is a highly respected profession in Germany, or maybe it's because the Germans got an early start on engineering, but either way Dascal is convinced that Vista customers yearn for the quality found in a BMW, which he believes is incomparable. 

"Driving a BMW is an experience like no other," says Dascal. "Once you experience the safety, the luxury and the performance offered by the BMW brand, nothing else seems to measure up."

Dascal is not alone. Just ask the almost 200,000 people who have bought a BMW in the U.S. in 2010. It doesn't look like BMW's leadership in luxury car development will be dwindling any time soon, either.

As for Vista, Dascal says that he doesn't foresee any slowdown in the success of the store. Dascal and any other good business man will tell you -- evolution is key. Although the fundamental principles will never change at Vista says the tycoon, keeping things fresh, new and innovative are things that buyers can always expect from Vista.

Vista BMW, part of the Vista Motor Group the second installment to Dascal's South Motors Automotive Group which has strong roots in Miami since 1956.

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