NEW YORK CITY, NY--(Marketwired - September 06, 2016) - Local Voices, a Democratic Super PAC, founded in 2008 by filmmaker Lee Hirsch (BULLY) is enlisting the country's premier documentary filmmakers to capture "today's voters, in their own words" for a series of campaign ads in battleground states as well as traditional Republican strongholds. The 2016 campaign is Local Voices' third consecutive engagement with the national political cycle, and this year's roster of filmmakers will spotlight the beliefs, ideals, and judgment calls of everyday Americans from Florida, Ohio, Pennsylvania, North Carolina, Arizona, Georgia, and Utah.
Over the last two presidential elections, Local Voices has developed and refined an evidence-based model for engaging and motivating voters (as measured by ad recall, perceived credibility, and increased likelihood to vote). Using a documentary approach, Local Voices' award-winning ads capture the concerns of rural and working class voters in unscripted, personal commentaries. The ads are subsequently run in the same communities where they were filmed, allowing Local Voices spots to speak to the singular concerns and hopes of each community.
"Local Voices' ad campaigns have proven to be uniquely effective because we are creating opportunities for voters in local markets, red or blue, to talk about the election on their own terms. We are sidestepping manufactured political messages and letting people speak for themselves, neighbor-to-neighbor," said Lee Hirsch, Local Voices founder, who sparked a national movement with his 2011 film, BULLY. "The work to end bullying is not political, but with Donald Trump creating a safe place for bullies I was even more determined to get fellow filmmakers involved to make a difference in this election."
The filmmakers donating their time to the Local Voices campaign include:
- Lee Hirsch, AMANDLA!; BULLY
- Amir Bar-Lev, HAPPY VALLEY; THE TILLMAN STORY
- Amy Berg, WEST OF MEMPHIS, DELIVER US FROM EVIL
- Marshall Curry, STREET FIGHT; POINT AND SHOOT
- Heidi Ewing, JESUS CAMP; NORMAN LEAR: JUST ANOTHER VERSION OF YOU
- Liz Garbus, WHAT HAPPENED, MISS SIMONE?; LOVE, MARILYN
- Rachel Grady, JESUS CAMP; NORMAN LEAR: JUST ANOTHER VERSION OF YOU
- Kristi Jacobson, A PLACE AT THE TABLE; SOLITARY
- Gabriel London, THE MIND OF MARK DEFRIEST; YOUTH AUTHORITY
- Tyler Measom, SONS OF PERDITION; AN HONEST LIAR
- Diana Whitten, VESSEL
- Roger Ross Williams, LIFE, ANIMATED; GOD LOVES UGANDA
"As a filmmaker, I spend my days looking for stories to tell -- and as an artist as well as an American citizen, what story is more interesting than that of the 2016 election? I needed to hear directly from my red state brothers and sisters what is happening on the ground and how this Republican nominee is affecting their belief systems," said Rachel Grady, director.
In 2012, Local Voices spent $1.4 million on its ad campaign, reaching more than 20 million people through 29 ads. In the 2016 election cycle, Local Voices' target raise of $5 million will create more than 50 ads to be broadcast locally and distributed nationally on social media.
About Local Voices
Founded in 2008 by Emmy-winning documentary filmmaker Lee Hirsch (BULLY), Local Voices is a Democratic Super PAC that creates cinematic campaign ads in "battleground counties of battleground states." Using the authentic voices of rural voters and then airing those ads in that very same area, the Local Voices model has been tested and demonstrated to be uniquely persuasive. Over the last two election cycles, Local Voices has produced and aired more than 40 campaign ads, winning working class votes for the Democratic ticket. Local Voices' ad campaigns have garnered industry recognition, including Reed Awards for "Best Presidential Television Ad" (2008, 2012) and Pollie Awards for "Best Overall Campaign Series" (2008) and "Best Overall Television Campaign" (2012).
Paid for by Local Voices and not authorized by any candidate or candidate's committee.