SOURCE: Exit10


September 28, 2010 16:02 ET

Nation's Top Radio Competition Names Exit10 PSA Best of the Year

NEW YORK, NY--(Marketwire - September 28, 2010) -  A 60-second radio commercial for Operation Lifesaver created to promote train safety, created by Baltimore-based Exit10 and produced by Annapolis-based Flying Brick Radio, was named the best Public Service Announcement (PSA) at the 2010 Radio Mercury Awards here yesterday.

Created by the Radio Advertising Bureau in 1992 and sponsored by Arbitron, the Radio Mercury Awards are considered the premier radio advertising competition in the country. The competition recognized 40 finalists and 9 winners in 9 different categories. Other winners and finalists were for much larger advertisers, including AT&T, Proctor & Gamble, GEICO, Heineken USA and Microsoft.

"It's always nice to have work recognized, but it's especially satisfying to win an award for a public service announcement. It means that our work was judged as being very effective at saving lives. It's hard to find something more important than that," said Jonathan Helfman, Exit10 creative director.

"By winning this prestigious award, the Common Sense PSA will increase its use and enhance safety awareness among 18-34 year olds, who now make up one-third of rail trespass casualties," said Helen Sramek, president, Operation Lifesaver.

Exit10 has become one of the leading safety communications organizations in the country by developing programs for CSX, Operation Lifesaver and Amtrak.

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