Williamson-Dickie Canada Co.

Williamson-Dickie Canada Co.

May 18, 2010 16:15 ET

Nationwide Search Begins Today! Third Annual-Dickies Canada Canadian Worker of the Year

MISSISSAUGA, ONTARIO--(Marketwire - May 18, 2010) - It's BACK and BIGGER than ever - the third annual Canadian Worker of the Year promotion, presented by Williamson-Dickie Canada Co. (Dickies), is now seeking nominations. In 2009, thousands of Canadian workers from coast to coast were entered in the promotion which saw Robert Richardson, a gas utility operator from Calgary, capture the coveted title of Dickies Canadian Worker of The Year, after being nominated by his wife, Sarah.

"The Canadian Worker of the Year is about recognizing the enthusiasm and dedication of Canada's work force," says Bill McFarlane, vice-president of marketing and operations of Dickies. "We're very excited about the opportunity to shine a light on hard working people across Canada."

Celebrating the commitment and resourcefulness of the Canadian worker, Dickies Canada asks Canadians to consider two questions when making their nomination:
  • What does doing a good job mean to you?
  • How does Dickies work wear help you do a good job?

The search is open to all Canadian citizens, and individuals can nominate themselves or someone they feel is deserving of recognition. Nominations are being accepted as of May 15, 2010 at www.cwoty.ca.

Dickies Canada, makers of guaranteed work wear since 1922, is proud to be working closely with their promotional partners Dodge Dealers of Canada, Bosch Tools, NASCAR, and Dickies Retailers across the country.

"We are thrilled to team up with Dickies again this year to celebrate Canadian workers," said Chris DeWare, Business center Marketing Manager, speaking on behalf of Chrysler Canada's RAM retailers.

CWOTY Contest Schedule:
May 15, 2010 - Public Nominations Open
July 24, 2010 - Nominations Close
August 10, 2010 - Four regional finalists selected
(Western Canada, Central Canada, Quebec and Eastern Canada)
August 21, 2010 – 2010 Dickies Canadian Worker of the Year Announced
The Grand Prize Winner will be awarded:
  • 2010 RAM 1500 Pick-up Truck
  • Bosch Premium Tool Kit
  • Dickies Work Wear prize pack
  • Prominent appearance in the Dickies 2011 Work Wear catalogue

The other three regional finalists will receive a Bosch cordless tool set, a prize pack of Dickies guaranteed quality work wear apparel, and they will join our winner in receiving VIP treatment at the Kawartha Speedway in Peterborough, Ontario on August 21, 2010.

In addition to the excitement of the CWOTY announcement, they'll also have trackside seat to watch the DICKIES sponsored driver Kerry Micks go for the win.

Dickies will be supporting this exciting promotion with grassroots print and radio ads in select markets. Canadian Worker of the Year teams will also make appearances at selected Dickies and Dodge RAM retail locations, Dodge Rodeo events, and NASCAR races.

For more details visit: www.cwoty.ca

First Ever Young Canadian Worker of the Year!

This year, Dickies is proud to introduce their new Young Canadian Worker of the Year contest open to Canadians aged 13 to 18. The winner will receive a $2,500 educational scholarship, a notebook computer, an MP3 player and a Dickies work wear apparel prize pack! For more details visit: www.ycwoty.ca.

About Williamson-Dickie

Since its beginnings in Forth Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse. Dickies guaranteed quality work wear, and its extensive licensing program, offers durable and comfortable clothing options for hardworking men and women of all ages and professions. Williamson-Dickie operates through subsidiaries in Canada and Europe, as well as exclusive distributorships around the world. The Canadian headquarters of Dickies Canada is located in Mississauga, Ontario, with retail facilities in Milton and Hanover, Ontario.

Contact Information

  • Williamson-Dickie Canada Co.
    Bill McFarlane
    Vice President, Marketing & Operations