LOS ANGELES, CA--(Marketwired - Aug 31, 2016) - Nativo, the leading native advertising technology platform, today announced its international expansion into Europe with the opening of an office in London. Nativo also announced the appointment of Lindsey Clarke as Managing Director to extend Nativo's presence with European brands, agencies, and publishers.
Expansion into the European marketplace continues Nativo's tremendous reach powering multi-site native in the U.S. The move into the United Kingdom ensures Nativo services the UK divisions of U.S. publications that the company currently serves. It also positions the company to work with additional UK pubs, both multi-site and multi-pub operations.
"We're looking to provide more on-the-ground support for Nativo's existing customers that have publisher operations in Europe so the time is right for a London office," said Nativo CEO Justin Choi. "And Lindsey brings to Nativo a deep, first-hand understanding of the immediate and long-term needs for EU marketers and publishers. We are excited to have her work with us to bring our advanced native innovations to the market there."
Clarke has 13 years of experience in the digital media space. She will lead the UK office and be responsible for building publisher relations in Europe. She joins Nativo after serving as Vice President of global advertising strategy at Krux, where she led all data-driven go-to-market strategies for publishers globally. Prior to that, she built the publisher development group at Acxiom. Before serving at Acxiom, she ran the publisher development department at AudienceScience and worked at Rubicon Project.
"Nativo is the only truly unified native ad platform specifically built to put content front and center," said Clarke. "Global brand marketers using our platform want to reach the best publications and audiences all over the world, and I'm thrilled to be part of a world-class team helping them do so with the very best solutions our industry has to offer."
This continues a year of tremendous growth for Nativo, which opened a Chicago office, formed a unique partnership with the Associated Press, and was awarded the first patent for sponsored content distribution.
This story first appeared in The Drum and MediaPost.
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content advertising platform that combines automation and insights with high quality reach to scale and optimize engagement with brand content. For media companies, Nativo provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 400 brands and 400 publishers leverage Nativo's platform to power their next-generation digital advertising. Learn more at www.nativo.net.