SOURCE: Bidtellect


October 23, 2014 13:07 ET

Native Advertising Technology Pioneer, Bidtellect, Implements Multiple High-Profile Sales Team Updates to Further Accelerate Explosive Growth

Executive Level Promotion and Strategic New Hires in Place to Support the Company's Rapid Advancement

DELRAY BEACH, FL--(Marketwired - Oct 23, 2014) - Bidtellect, a growing Native Advertising technology and solutions company, today announced several key personnel enhancements which include an executive level promotion, as well as the appointment of several new positions, including: Account Manager, East Coast Sales Director and West Coast Sales Director. The changes are in support of Bidtellect's burgeoning expansion, as the company grows its portfolio of services.

"This is an exciting time for Bidtellect and we couldn't have asked for a better group of individuals to help support our development and propel forward momentum," said Lon Otremba, CEO of Bidtellect. "Through the collective experience and knowledge of our executive team, we're more confident than ever that our innovative technologies, tools, and trusted expertise will help clients meet their Native Advertising and marketing goals."

Changes and additions to Bidtellect's executive sales team include:

Andrew Horlick, Vice President of Sales

  • Andrew previously served as Eastern Region Vice President of Sales, and brings more than 15 years of digital experience, both on the agency and sales sides, to the Bidtellect team. Most recently, he managed New York sales for Collective, a data and technology driven ad network focused on multi-screen advertising and bridging TV and digital ads. Prior to that, Andrew managed and sold for two of the largest companies in the world -- Comcast and Microsoft -- rounding out a decade of sales and management experience with industry leaders.

Debbie Sorich, West Coast Sales Director

  • Debbie is a digital sales veteran with more than 20 years experience. Prior to Bidtellect, Debbie worked at AddThis, where she served as the Western Regional Sales Director. Her diversified digital experience includes representing direct publishers such as IDG, CMP, MIT Technology Review, and Hoover's, a D&B company.

Jennifer Zeidler, Account Manager

  • Jennifer brings eight years of digital media and advertising experience to her role at Bidtellect. Previously, she worked at Opera Media Works, where her position involved training and management of new employees, international vendors and an outsourced team. Jennifer was instrumental in forming standardized processes for the Ad Operations team, improving efficiency, cohesion and knowledge distribution.

Michael Logan, East Coast Sales Director

  • Michael is an online industry veteran and brings 15 years of experience to the Bidtellect team. He is passionate about ad tech and media and lives in Greenwich Village with his wife and children.

Bidtellect is an open Native Advertising Platform that includes a Native demand-side platform (NDSP™), sell-side platform (SSP) and Native Exchange. The company provides technologies and services designed to make buying and selling Native Advertising easy for brands, agencies and publishers.

About Bidtellect
Founded in 2013 and led by a group of veteran Internet ad tech pioneers, Bidtellect is a Native advertising technology and solutions company offering advertisers, agencies and media companies technologies, tools, and expertise to help them meet their online advertising and marketing goals. For more information please visit

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