LOS ANGELES, CA--(Marketwired - Apr 15, 2015) - Nativo, the leading native advertising technology platform, won the 2015 Digiday Publishing Award for "Best Use of Technology to Improve Monetization of a Content Property." The honor recognizes Nativo's work with Hearst, representing 1,700 digital properties across desktop, mobile, and tablet.
Each year, the Digiday Publishing Awards recognize the publishers that are most innovative and successful in leveraging developments such as content studios, native advertising, and video for their clients and audiences. Nativo accepted this year's award at the Digiday Publishing Awards Gala in New York City.
In 2014, Hearst faced the task of introducing, implementing, and monetizing native advertising across its diverse network of digital publishing properties, including titles such as the San Francisco Chronicle (SFGate.com), Seattle Post-Intelligencer (SeattlePI.com), and Houston Chronicle (HoustonChronicle.com). Nativo enabled Hearst to create and grow a technology-powered brand content revenue stream scaled across their publications. After launching with Nativo, Hearst saw immediate and scalable revenue growth. With Nativo, Hearst introduced an innovative new content advertising solution, while maintaining an authentic, non-interruptive experience for their audience, further enhancing Hearst's value proposition to both direct brand marketers and their loyal readers.
"Our primary mission is to build technology solutions that advance the goals of our publishing partners and enable real business results," said CEO Justin Choi. "We are proud to be working with Hearst and honored to have our work with them be recognized by Digiday."
For more than 350 publishers, representing more than 10 billion native ad impressions per month, Nativo provides a comprehensive technology solution that enables the sale, deployment, optimization, and measurement of native advertising & content marketing campaigns across multiple properties, any device, and any publisher layout.
The Digiday Publishing Award win follows several key achievements for Nativo, including recognition as "LA's Hottest Startup" at the LA TechSummit and CEO Justin Choi being named to the list of SocalTECH50 and awarded "Person of the Year" by the Internet Marketing Association.
About Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence. For media companies, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens. Nativo combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, and monetize truly native executions without compromising their users' experience. More than 300 brands and 350 publishers leverage Nativo's platform to power their next-generation digital advertising. Learn more at www.nativo.net.