SOURCE: Nativo

Nativo

November 30, 2015 18:38 ET

Nativo Wins Gold for Best Use of Native Advertising at the Industry's Renowned Pearl Awards Gala in NYC

The Pearl Awards Celebrate Excellence, Innovation, and Effectiveness in Content Marketing

LOS ANGELES, CA--(Marketwired - Nov 30, 2015) - Nativo, the leading native advertising platform, received top honors by The Content Council with a Gold award for Best Use of Native Advertising at the annual Pearl Awards in New York City. Nativo was the only technology solutions provider recognized among The Pearl Awards' brand and publisher winners. This award recognizes Nativo's collaboration with Horizon Media and HISTORY Channel for their engaging branded content campaign for the reality series The Curse of Oak Island.

"I'm very proud of the innovation we've achieved together with Horizon Media and HISTORY, and being recognized by The Content Council," said Justin Choi, CEO at Nativo. "Nativo remains dedicated to enabling both brands and publishers to create engaging, non-interruptive user experiences. Our work with HISTORY represents a perfect example of how true native advertising can serve to align brand goals with user experience, while delivering value to loyal consumers." 

Nativo's platform enabled HISTORY to scale The Curse of Oak Island's true native campaign. With this campaign, HISTORY delivered fully integrated brand content experiences within each of their publisher partner's organic content environment, and leveraged Nativo's real-time dynamic optimization technology to reach the most receptive audiences with the right creative assets. As a result, HISTORY achieved an overall campaign click-through rate of 59% over benchmark, and average time spent on content 44% over benchmark.

The Pearl Awards celebrate the best in content marketing from around the world. Winners were picked from nearly 500 entries from leading brands, publishers and agencies. Experts judged entries simultaneously in five different locations on overall effectiveness, creativity, visual captivation, and more.

"The array of submissions we received this year made the judging process difficult," said Andy Seibert, Chairman of The Content Council and Managing Partner of Imprint. "This year's nominees encapsulated the evolution of the content marketing industry, putting forward campaigns that exemplify strategic innovation and adept execution."

For more information about The Content Council and the Pearl Awards, visit http://thecontentcouncil.org/Event/Pearl-Awards-2015.

About Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence. For media companies, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens. Nativo combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, and monetize truly native executions without compromising their users' experience. More than 400 brands and 400 publishers leverage Nativo's platform to power their next-generation digital advertising. Learn more at www.nativo.net.

About The Content Council
The Content Council is the premier, non-profit organization representing content marketers globally as the definitive resource for content marketing insights and thought leadership; it is focused on promoting the growth and vitality of this dynamic marketing discipline. The Content Council is also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, its members build content programs that deliver results. For more information, please visit: www.thecontentcouncil.org

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