SOURCE: Ecco Bella

Ecco Bella

April 11, 2011 14:16 ET

Natural Beauty Company Ecco Bella Launches Novel Earth Day Campaign to Expand Its Facebook Fan Base

Ecco Bella Seeks to Honor 4,000 New Members Who Cherish the Earth, by Offering a $10 Thank-You Coupon

WEST ORANGE, NJ--(Marketwire - Apr 11, 2011) - Sally Malanga, Founder of Ecco Bella, a natural beauty company providing organic skin care and natural cosmetics, has announced an e-commerce campaign to reward those environmentally-minded people who sign on as fans of the company's Facebook page. Ecco Bella has staked a challenge to more than quadruple its Facebook fan base by Earth Day, April 22, and will reward its entire list of fans when it reaches the goal of 5,000 Likes by Earth Day. The campaign provides direct environmental action for consumers by including a link to suppliers of Clean Energy.

The campaign is already well on its way to reaching the goal of 5,000 Likes, gaining over 1,000 new Likes in the first week alone.

"I am delighted at such a positive response," says founder Sally Malanga. "It just goes to show what can happen when you combine the power of social media with a worthwhile message and cause."

Visitors are asked to share the message with their friends. Once 5,000 Likes are achieved, all participants will receive a $10 coupon towards the purchase of Ecco Bella natural and organic beauty products. Ecco Bella products are a healthy alternative in that most of them are vegan, gluten-free, rich in vitamins and preservative-free.

In addition, Ecco Bella is encouraging visitors to their Facebook page to use their consumer power to sign up for Clean Energy -- solar, wind and hydro -- in place of power from nuclear, coal, oil or natural gas. One simple click takes visitors to a U.S. Department of Energy map of the United States, where they can find local businesses and utilities offering green power alternatives.

Ecco Bella,, is a natural beauty company which recognizes that humans have a deep connection to nature, and advocates the peaceful co-existence of all living beings.

Contact Information

  • For more information contact:

    Michael Jay
    Ecco Bella Campaigns Director
    877-696-2220, extension 25
    Email Contact