SOURCE: Bard Valley Natural Delights Medjool Dates

Bard Valley Natural Delights Medjool Dates

July 26, 2012 10:00 ET

Natural Delights™ Introduces Country's First Pitted Medjool Dates

Leading Medjool Date Brand Provides a New, Convenient Snack Alternative

BARD VALLEY, CA--(Marketwire - Jul 26, 2012) - Bard Valley Natural Delights, the nation's top Medjool date brand, offers consumers a convenient new way to enjoy the lusciousness and all-around snackability of Medjools with the introduction of Natural Delights Pitted Medjool Dates, the country's first pitted Medjool date product. Launching this fall, the 12-ounce package will sell for the Suggested Retail Price (SRP) of $6.99.

"The introduction of Natural Delights Pitted Medjool Dates makes it easier than ever for Americans to indulge in the sweetness of one of the world's most mysterious fruits," said David Anderson, head of marketing for the Bard Valley Medjool Date Growers Association (BVMDGA). "By removing the pit, we've made Medjools the ideal snack for everyone -- even young kids without parental supervision. We think this will be a great benefit to busy, health-conscious families."

To ensure optimum quality, Natural Delights Medjool dates are hand-picked and electronically color sorted. Prewashed, they can be enjoyed straight from the package.

"Natural Delights Pitted Medjool Dates are also available with peanut butter dipping sauce," said Anderson. "This exciting new combination complements other Medjool date snack offerings including dates covered in coconut, chopped pistachio nuts and almonds."

The country's top-selling brand of Medjool dates, Natural Delights is available at more than half the supermarkets in the U.S., and at select Sam's Club, Costco and Walmart locations.

For additional information, please visit www.naturaldelights.com or the Medjool date-dedicated Facebook page, http://www.facebook.com/MedjoolDates.

About Bard Valley Natural Delights™ Medjool Dates
Known as the "Fruit of the Kings," caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium and Iron. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for over 60 percent of the Medjool dates grown in the U.S. For more information, visit www.naturaldelights.com.

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