SOURCE: Natural Harmony Foods, Inc.

August 02, 2005 07:00 ET

Natural Harmony Foods (Pink Sheets: NHYF) Produces TV Commercials to Support Retail Launch of SoyLean® Products

FORT LAUDERDALE, FL -- (MARKET WIRE) -- August 2, 2005 -- Natural Harmony Foods, Inc. (OTC: NHYF), a producer and marketer of unique, natural protein foods, announced today that it has completed the production of two 30-second television commercials to support the retail launch of the company's SoyLean® brand products.

The commercials leverage and promote the tagline "SoyLean: real natural beef, 70% less fat. I can live with that." The company intends to trademark this tagline in the coming weeks.

The commercials were produced by The Media Lab, an award-winning video production company based in Hollywood, Florida, and are expected to begin airing this September in selected markets as the retail rollout of SoyLean® progresses. At present, the commercials may be viewed on the Natural Harmony Foods web site at www.naturalharmonyfoods.com.

"We expect in-store product demonstrations to be our primary vehicle to secure customer trial and retail movement, but we will execute selective media advertising consisting of cable television, coupons in the Sunday supplements, radio and billboards," said Sam Dewar, president of Natural Harmony Foods. "We will focus our spending on the consumer. Our products are unique and we do not feel that paying slotting to retailers is warranted when truly new products that address a real consumer need enter the market."

Natural Harmony Foods' SoyLean® brand products marry the taste and nutrition of natural, lean beef, chicken and pork with heart-healthy soy protein. Targeting a broad range of consumers who enjoy the taste and texture of real meat but who want to eat healthier, the products are low in fat, saturated fat, calories and cholesterol with no trans fats.

SoyLean® brand products are currently available direct-to-consumer via the Natural Harmony Foods web site, as the company solidifies agreements with major supermarket and whole food chains to place SoyLean® brand products in retail locations throughout the East Coast during the coming months.

About Natural Harmony Foods

Natural Harmony Foods, Inc. (OTC: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean® products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.

Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products/services and markets for these, the time and expense involved in such development activities, the level of demand and market acceptance for our products/services, and changes in our business strategies.

Contact Information

  • Investor Contact:
    Jesus Rodriguez
    305.776.4535