SOURCE: Natural Harmony Foods, Inc.

July 10, 2006 08:00 ET

Natural Harmony Foods' SoLean® Brand Products Approved by Nation's Second Largest Grocery Chain

Three of the Largest U.S. Grocers Now Carry the SoLean® Brand

FORT LAUDERDALE, FL -- (MARKET WIRE) -- July 10, 2006 -- Natural Harmony Foods, Inc. (PINKSHEETS: NHYF), a producer and marketer of unique, natural protein foods, announced today that the company's SoLean® brand products have been approved for sale by the nation's second largest grocery chain. The approval will facilitate national reach and exposure for SoLean® brand products, which currently are available in the meat department freezer cases at approximately 800 supermarket locations across the Southeastern United States.

At present, the line consists of SoLean® Flame Broiled Beef Patties and SoLean® Breakfast Pork Patties, with as many as three additional items expected to be added to the line within the next year.

The chain, which cannot be named specifically due to a signed confidentiality agreement, becomes the third leading U.S. grocer to carry the SoLean® brand. Natural Harmony Foods will initiate shipments of its SoLean® brand products to the chain's distribution centers this month, and the company anticipates that its products will be stocked at hundreds of new locations within the subsequent few weeks.

To encourage early product trial, Natural Harmony Foods intends to support this sales launch via coupon offers, advertising in targeted local media, and in-store product demonstrations at numerous supermarket locations throughout the new marketing areas.

"Over the coming months, our products will be stocked across the country from New York to California," said Sam Dewar, CEO and founder of Natural Harmony Foods. "Today's approval greatly enhances the SoLean® brand's distribution and credibility, and it should be viewed as a milestone achievement for our company."

Natural Harmony Foods' SoLean® brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean® products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.

With fiscal 2005 sales of $60.6 billion, the chain is one of the nation's largest retailers. Either directly or through its subsidiaries, it operates more than 2,500 supermarkets and multi-department stores in 31 states under two dozen local banners, as well as nearly 800 convenience stores, more than 400 fine jewelry stores, more than 550 supermarket fuel centers and more than 40 food processing plants.

About Natural Harmony Foods

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoLean® products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.

"Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including, but not limited to, risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products and markets for these, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

Contact Information

  • Investor Contact:
    Jesus Rodriguez
    305.776.4535