SOURCE: Natural Health Trends Corp.

April 29, 2008 17:00 ET

Natural Health Trends Corp. Appoints Joe Wood as President of Its Northern Asia Markets

DALLAS, TX--(Marketwire - April 29, 2008) - Natural Health Trends Corp. (NASDAQ: BHIP), an international direct-selling company, today announced that Joe Wood, currently President of NHT Global Korea, is appointed as the President of NHT Global, North Asia, and will now also oversee the Japanese market. In addition, Mr. Wood is expected to provide assistance on product development to the markets in China, Hong Kong and Taiwan.

Mr. Wood joined the Company in 2002 as the president of the Korean subsidiary. As this was a new subsidiary, Mr. Wood was responsible for starting up the Korean operations from scratch. Over the next five years he built the Korean company into a solid, consumer- and product-based business, a microcosm of the Company's long-term business goal.

Chris Sharng, President of Natural Health Trends, said, "Joe has the experience and the proven track record to develop the kind of business that we envision as the future of the Company. The business model he has created in Korea is much in line with our long-term goals for all of our Company's markets. The Japanese subsidiary, after some costly false starts in 2005 and 2006, has been stable since early 2007. There is a great deal of synergy between the Korean and the Japanese markets in terms of membership growth, product development and consumer base increase."

Mr. Wood said, "I am excited to take on this additional opportunity with Natural Health Trends. The Company is extremely supportive of my desire to implement the successful tools and methods that we have developed in Korea into our other Northern Asian markets."

Prior to working for the company, Mr. Wood had been employed in executive positions in NuSkin and eBay. Mr. Wood is an American citizen, studied accounting at Brigham Young University and received a BA from Seoul National University as well as completed the Master Program at Seoul National University.

About Natural Health Trends Corp.

Natural Health Trends Corp. is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, North America, Europe and Latin America. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via email on the Company's home page, www.naturalhealthtrendscorp.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. Such risks and uncertainties include the risks and uncertainties detailed under the caption "Risk Factors" in our Annual Report on Form 10-K filed on March 31, 2008, with the Securities and Exchange Commission. We assume no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Contact Information