SIMI VALLEY, CA--(Marketwired - Jun 3, 2014) - derma e®, the innovator of vitamin-rich, high-performance antioxidant skincare products, announced today that June 2014 marks the company's 30th anniversary. As the leading natural facial skincare brand in the U.S., derma e® intends to revolutionize the natural beauty industry through successful innovation combining naturally powerful ingredients, advanced technologies and breakthrough clinical trial results.
Long before natural beauty went mainstream, co-founders David Stearn and Dr. Linda Miles D.O.M. introduced the first high-potency topical Vitamin E 12,000 IU Crème to local natural health food stores in Southern California. People were amazed with the results of this simple yet powerful formula, and thus, derma e® was born.
Today, derma e® continues to bridge the gap between healthy, natural, active ingredients and real, effective results. "At derma e®, innovation means being at the forefront of natural ingredient technology," says Dr. Linda Miles D.O.M., Chief Formulator and Vice President of derma e®. "With the discovery of potent anti-aging antioxidants like Pycnogenol® and clinically proven vitamins like Vitamin A, we have been able to drive performance through highly natural formulas, delivering advanced benefits comparable to high-end, department-store skincare brands."
Growing numbers of skincare consumers are educating themselves to make informed choices before they purchase. As such, reliable proof of ingredient safety and skin care performance is key. "derma e® has been very proactive with formula testing, undergoing clinical studies and consumer trials to confirm product safety and efficacy," Dr. Miles states. "We are now using advanced skin analysis systems such as the Emage Image Pro II, Visioscope® PC 35 and VisioFace® 1000D for in-house testing." Indeed, derma e® is stocking up on conclusive proof of performance for such formulas as its Hydrating Eye Crème, Soothing Cleanser, Scar Gel and Psorzema® Crème. The company may well be on its way to invalidating the myth that natural products don't work as well as its non-natural counterparts.
"derma e® is uniquely positioned to seamlessly transition mass and even prestige skincare shoppers to excellent natural formulas without compromising performance or aesthetics," says Jennifer Norman, Vice President of Marketing. "Throughout the decades, we have been able to evolve our product line by listening to our consumers and staying on top of market trends, all while staying true to who we are. derma e® is a company with a heart, fostering healthier skin, a healthier environment and a healthier world."
ABOUT DERMA E®
Family owned and operated for 30 years, derma e® is an award-winning natural skincare line free of parabens, phthalates, mineral oil, petrolatum, gluten and GMOs. Every product is 100% vegan, cruelty-free and made in a wind-energy-backed facility. derma e® can be found in over 8,000 retail outlets across the U.S. with additional distribution in 25 countries. For more information, visit www.dermae.com or call 800-933-9344. Find us on Facebook and Twitter.