SOURCE: Naturally Iowa, Inc.

June 17, 2008 08:30 ET

Naturally Iowa Receives Purchase Order From Costco, One of the World's Largest Wholesale Retailers, for Naturally Iowa's New All-Natural Frozen Yogurt Product Line With Probiotics

CLARINDA, IA--(Marketwire - June 17, 2008) - Naturally Iowa, Inc. (PINKSHEETS: NLIA) announced today that the Company has received a purchase order from Costco Wholesale Corporation, one of the world's largest wholesaler retailers, for the Company's new All-Natural frozen yogurt product line which contains probiotics that promote digestive health. Costco will begin selling the Company's innovative frozen yogurt under Naturally Iowa's brand in convenient 3 pack containers in the Northeast region.

"Selling our new frozen yogurt product line to Costco is a critical milestone for Naturally Iowa," said William Horner, President and CEO of Naturally Iowa, Inc. "The exposure for Naturally Iowa in one of the largest wholesale retailers in the world is invaluable. This is an important step in building sales for the Company and demonstrating to Naturally Iowa's shareholders that we are making real progress with our sales and marketing efforts."

"In our own taste tests, we have received overwhelmingly positive feedback on our frozen yogurt formulations," Horner continued. "Many people have indicated that our frozen yogurt is different from other brands because it actually tastes like ice cream. We believe that Naturally Iowa has a true competitive advantage with our frozen yogurt formulation because consumers can promote their own digestive health while indulging in a superior tasting frozen dessert. Consumers have demonstrated that they will reward innovation in the frozen yogurt space, as we have seen with companies such as Pinkberry. We are confident that our new frozen yogurt will be very well received at Costco and that we will have an opportunity to expand the relationship with Costco as we move forward."

About Naturally Iowa, Inc.

Naturally Iowa, Inc. (www.naturallyiowa.com), operating through its wholly owned subsidiary, Naturally Iowa, LLC, processes and produces organic and all-natural dairy products. The Company's main product lines are organic and all-natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa, LLC was founded in 2003 by William Horner and Steve Williams, who partnered to provide an opportunity for family operated dairy farms to make a comeback by adding value to their product. Wishing to place their dairy products in containers that would not harm the environment, Naturally Iowa found a revolutionary type of plastic, Ingeo™, which is made from plants not oil. Naturally Iowa, LLC developed a working partnership with Natureworks, LLC, and became the world's first and only dairy to use Natureworks® environmentally-friendly Ingeo™ bottling. Organic milk in Ingeo™ bottles landed on grocery store shelves in October 2005. Naturally Iowa, Inc. operates its state-of-the-art 28,000-sq.-foot dairy processing facility in Clarinda, Iowa.

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Contact Information

  • Contact Information:
    William Horner
    President and CEO
    Naturally Iowa, Inc.
    Iowa Office: 1516 S. 16th Street Clarinda, IA 51632
    Ph: (712) 542-6455
    info@naturallyiowa.com
    www.naturallyiowa.com
    For Media Inquiries: (240) 994-9049