Naturally Splendid Enterprises Ltd.

Naturally Splendid Enterprises Ltd.

March 19, 2014 08:30 ET

Naturally Splendid Appoints Mr. Howard Louie to Corporate Advisory Board

BURNABY, BRITISH COLUMBIA--(Marketwired - March 19, 2014) - Naturally Splendid Enterprises (the "Company") (TSX VENTURE:NSP)(FRANKFURT:50N) is pleased to announce the formation of a Corporate Advisory Board to assist the Company in the execution of its product development and marketing strategies. The first appointee to the Advisory Board is Mr. Howard Louie who has over ten years of experience leading team-driven technical innovation in partnership with global food corporations.

Mr. Louie's primary focus in an advisory capacity will be to assist management in identifying innovative products and technologies, which align with the Company's philosophies and long term goals. His strategic views will address the Company's core product mix as well as specific market opportunities in the specialized area of functional food products. The global market for functional foods and beverages is on track to reach $176.7 billion this year, this booming category now accounts for 5% of the overall food market and is driving growth for the food industry as a whole, according to Euromonitor.

Mr. Louie states, "At an early stage in their business development Naturally Splendid's management demonstrated their ability to develop and implement a growth strategy within the functional food space as evidenced by their expanding product lines and distribution network. Clearly, there are food technologies and products within this mix yet to be exploited that has the potential to further enhance brand equity and product differentiators for a variety of significantly sized food categories. Assisting senior management in developing a critical path forward with the right partners will be a focus of my efforts in my advisory capacity."

Over the course of the next twelve months Naturally Splendid intends to add advisors of Mr. Louie's caliber to our team. Our goal is to leverage the talent and expertise of recognized industry leaders for the benefit of our clients.

CEO Craig Goodwin states, "We are serious about developing the very best products available for our clients in both the retail and ingredient sectors. We recognize that this can only be accomplished by engaging experts in their individual fields and are extremely pleased to launch our Corporate Advisory Board with Mr. Louie and look forward to expanding this group with some equally great leaders."

About Naturally Splendid Enterprises Ltd.

Naturally Splendid's 100% owned NATERA™ line of hemp-based superfood products are carried nationwide by Canada's leading health food distributors and a network of retail stores across Canada including major retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA™" line of products includes natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders.

Naturally Splendid has an exclusive sales agreement to market and distribute, in North America, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and liposome technologies and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.

About Boreal Technologies Inc.

Boreal Technologies Inc. ("Boreal") is a privately owned Canadian company located on the University of British Columbia campus in Vancouver, B.C. Boreal provides pilot manufacturing and process/product development for Omega fatty acids with an initial focus on industrial hemp. These technologies have been developed from active studies over the past few years and Boreal has been able to identify commercial applications for these technologies in the nutraceutical and pharmaceutical industries. This has led to new applications for selected food products that can incorporate these new forms of industrial hemp and other omega rich oils.

For further information please contact: 604-559-8051.

J. Craig Goodwin, CEO & Director

Forward-Looking Statements:

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to Naturally Splendid's ability to complete sales of and develop new products of HempOmega™ and H2Omega™ and successfully incorporate HempOmega™ and H2Omega™ in its existing product line. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

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