Naturally Splendid Enterprises Ltd.

Naturally Splendid Enterprises Ltd.

February 11, 2014 08:30 ET

Naturally Splendid First Ships Order of Its NATERA™ Protein Line to London Drugs

BURNABY, BRITISH COLUMBIA--(Marketwired - Feb. 11, 2014) - Naturally Splendid Enterprises (the "Company") (TSX VENTURE:NSP)(FRANKFURT:50N) announces that it has shipped the first purchase order to London Drugs for the Company's 100% owned NATERA™ hemp protein line destined for stores across British Columbia, Alberta, Saskatchewan and Manitoba. As previously announced, London Drugs will be replacing the Naturally Splendid Natural Hemp Protein with the newly branded NATERA™ hemp protein comprising of the full range of flavors; Natural; Dark Chocolate; Vanilla; and Blackberry-Pomegranate.

In addition, the Company is pleased to report that Marketplace IGA will also be replacing the Naturally Splendid line with the NATERA™ line. Marketplace IGA has 38 stores throughout British Columbia.

Naturally Splendid CEO, Craig Goodwin reports, "We are successfully replacing the existing Naturally Splendid line with the newly expanded NATERA™ line of hemp based superfood products. With an expanded product offering, new branding and continued demand by consumers for healthier food choices, the future is looking positive as the line continues to gain traction." Goodwin adds, "Increasing demand by parents, an aging population including baby-boomers as well as athletes, are all demanding products that fortify their quality of health and well being as evidenced by the continued sales growth."

Naturally Splendid's retail line of superfood products was test marketed through 2013 in over 350 stores in BC and Alberta, including Save On Foods, Urban Fare, London Drugs, Sobeys and Marketplace IGA. Following successful sales throughout, this line was expanded to feature new flavors, sizes and more customer focused packaging under the name NATERA™.

NATERA™ website:

About Naturally Splendid Enterprises Ltd.

Naturally Splendid markets its "NATERA™" line of hemp-based superfood products to a retail network of stores across Canada including major national retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA™" line of products includes plain and flavored shelled hemp seeds and plain and flavored hemp protein powders.

Naturally Splendid has an exclusive sales agreement to market and distribute, in North America, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and liposome technologies and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.

J. Craig Goodwin, CEO & Director

Forward-Looking Statements: Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to the successful testing and evaluation H2Omega™ and HempOmega™ by Calico. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

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