SOURCE: NatureBox


August 22, 2017 12:00 ET

NatureBox Continues to Increase Presence in Physical Retail Stores

Online Snack Leader Rolls Out Distribution to Hundreds of Sprouts and Safeway Stores

REDWOOD CITY, CA --(Marketwired - August 22, 2017) - TodayNatureBox Inc., one of America's fastest growing food brands, announced new physical retail distribution for its thoughtfully crafted, high-quality snacks. Effective immediately, NatureBox products will be available in 220 Northern California Safeway stores. Beginning September 1st, the brand will also appear on the shelves of hundreds of Sprouts.

The expansion provides consumers more opportunities to discover and enjoy NatureBox snacks, and leverages the company's long-standing commitment to harnessing real-time, consumer data to inform product assortment and innovation.

''We are thrilled to partner with these top retailers, building on the momentum from our successful launch at Target last year. With more retail-focused announcements soon to come, we love giving consumers plenty of access to NatureBox on physical retail shelves," said Gautam Gupta, co-founder and CEO of NatureBox. "We're always testing products and gathering data to determine what snacks consumers respond to most; by using this data and physical distribution points we can reach new consumers and introduce our most popular snacks to a captive audience, bringing products to market in a quarter of the time of a typical CPG."

In addition to these stores, plus hundreds of Target stores nationwide, shoppers can find NatureBox snacks online at, with over 100 options to choose from, and free shipping for orders totaling over $25. NatureBox Members are able to try exclusive and limited time products as part of the company's risk-free online snacking experience. None of the company's snacks use artificial ingredients, high fructose corn syrup, or hydrogenated oils. The company directly delivers personalized boxes to customers, launching new products every month to serve the needs of a fast growing online community. Using sales data and specialized algorithms to determine popularity, the strongest performing products are chosen to appear on retailers' brick and mortar shelves.

About NatureBox
Launched in 2012 -- NatureBox has made a name for itself in the food industry with the belief that snacks can (and should!) be crazy delicious and also better for you. Their team of foodies leverages consumer data and culinary expertise to create a range of unique and craveworthy flavors. NatureBox's multichannel platform also makes it easier to enjoy their snacks, from retail stores and airline partnerships to corporate plans and e-commerce. Online, NatureBox members can browse over 100 different products in a dozen categories. The best part is, all NatureBox products are made from high-quality ingredients consumers can trust.

For more information on NatureBox, please visit, Facebook (@NatureBox), Instagram (@NatureBox), and Twitter (@NatureBox).

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