SOURCE: Nature's Products, Inc.

Nature's Products, Inc.

Nature's Products, Inc.

October 03, 2014 15:42 ET

Nature's Products Acquires Nutri-Health® and Sedona Labs®

Acquisition Positions Nature's Products to Accelerate Growth in Its Direct-to-Consumer Portfolio

SUNRISE, FL--(Marketwired - Oct 3, 2014) - Nature's Products, Inc. ("Nature's Products") today announced that it has acquired the assets of Nutri-Health Supplements, LLC, ("Nutri-Health Supplements") a subsidiary of Atrium Innovations Inc. Nutri-Health Supplements is a leading nutritional supplements and probiotics distributer and marketer with offices in Cottonwood, Arizona and West Palm Beach, Florida. With this acquisition, Nature's Products adds to its existing portfolio of direct-to-consumer brands (Iceland Health® and Blessed Herbs®) a full array of probiotic formulations and digestive enzymes under two trusted brands: Nutri-Health®, offered directly to consumers over the Web, and Sedona Labs®, available in natural health stores and through healthcare professionals.

"This is a bold step into the future for Nature's Products, and represents the next phase of growth and transformation for our company," commented Jose Minski, President and CEO of Nature's Products. "We are very excited about this new venture, and the synergies and opportunities that this acquisition will bring our way."

"We believe this is a win-win for both companies," said Tom Callahan, President of Nutri-Health Supplements. "We look forward to building the business with the solid foundation of the existing Nature's Products resources and manufacturing infrastructure." 

This acquisition is in keeping with NPI's strategy to expand their expertise and presence in the rapidly growing, direct-to-consumer and natural health channels. As part of the purchase of Nutri-Health® and Sedona Labs®, Nature's Products acquires Flora Source®, Nutri-Health Supplement's flagship Multi-Probiotic® product, which is a leading multi-strain probiotic formula on the market today. Also added to Nature's Products portfolio are the Sedona Pro™, iFlora® Multi-Probiotic®, ArthroZyme®, Flora Sinus®, Memoril, and GlucoProtect 6X® products, among others. Synergies between the companies will be leveraged to accelerate growth in Nature's Product's high-performing direct-to-consumer business across multiple natural products categories.

About Nature's Products, Inc.

Nature's Products, Inc., founded in 1986, is a full-service, GMP-certified, contract manufacturer, distributer and marketer of consumer healthcare products located in Sunrise, Florida. Nature's Products has been a leading manufacturer of vitamins and nutritional supplements for more than two decades, and continues to stay on the forefront of this dynamic industry. Nature's Products' brands include including Rainbow Light®, Champion Nutrition®, Iceland Health®, Blessed Herbs® and VitalStyle®.

The Company currently employs over 360 employees and offers a wide range of formulations; dosage forms; and manufacturing and packaging capabilities. Nature's Products also has several global business affiliates that expand the breadth of its capabilities and dosage forms beyond the nutritional supplement area.

More information about Nature's Products, Inc. can be found at www.natures-products.com.

About Nutri-Health Supplements, L.L.C.

Nutri-Health Supplements began operations more than 25 years ago, and has established leadership positions in targeted health segments, primarily probiotics and enzymes. Nutri-Health's flagship product, Flora Source, has been a market leader for many years, along with its joint health product, Arthrozyme. Through its Sedona Labs and Sedona Pro divisions, Nutri-Health markets scientifically-formulated supplements to health food stores, etailers and practitioners. To learn more about Nutri-Health Supplements, visit nutri-health.com

To learn more about Sedona Labs, visit sedonalabs.com.

About Atrium Innovations

Atrium Innovations Inc. is a globally-recognized leader in the development, manufacturing, and commercialization of innovative, science-based natural health products which are distributed in more than 35 countries. Atrium Innovations owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation and education. Atrium has over 1,500 employees and operates seven GMP-certified manufacturing facilities.

Additional information about Atrium Innovations is available at www.atrium-innovations.com.

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