SOURCE: BlogPaws

Pet360

January 23, 2014 09:35 ET

Nature's Recipe Joins Forces With BlogPaws

Pet Bloggers Sign Up to See the World From Their Pet's Perspective

FREDERICK, CO--(Marketwired - January 23, 2014) - Did you ever wonder what pets think of the world and of their families? Did you ever wonder what things look like from their four-legged perspective?

Nature's Recipe has! In a new and exciting program, Nature's Recipe is inviting members of the BlogPaws Pet Blogger Network to explore the human-animal bond from the eyes of their pets.

"Few campaigns in the pet sector focus on the pet's point of view," said Chloe DiVita, Director of Events and Programs for BlogPaws. "We are proud to have our bloggers share in this fun opportunity to see the world from a pet's perspective."

Elements of the campaign include:

  • Pet parents using customized Nature's Recipe® lightweight collar cameras to capture memorable photos from their pet's point of view and create digital scrapbooks on www.NaturesRecipeForMoments.com. Pet parents are encouraged to share their scrapbooks on social media channels using the hashtag #RecipeForMoments.
  • Influential pet bloggers showcasing heartfelt moments with their pets in a month-long, pet-loving, pet-sharing campaign. 
  • Pets telling visual stories from their perspective.

BlogPaws blogger, Maggie Marton, founder of the popular online pet blog, Oh My Dog!, is one of the participating bloggers. Marton and her cat were featured in a New York Times article about life from her cat's point of view. Marton, along with 49 other BlogPaws bloggers, will engage in a "blog hop" synopsis of their pet moments and stories throughout the month of February. As part of the campaign, consumers can also enter to win their very own collar cameras on the Nature's Recipe Facebook page.

"'Nature's Recipe for Moments' allows pet parents to see life through their pet's eyes, reminding them just how special each walk, hike and trip to the beach can be," said James McCollum, Nature's Recipe® Senior Brand Manager. "More and more, pet parents are turning to digital channels, online and mobile, to research, learn and share information about their pets. We wanted to give amazing pet parents a platform, and a digital keepsake, to share their special stories and one-of-a-kind relationships with the world."

For more information about this campaign and the role of pet bloggers in discovering life from a pet's point of view, visit http://blogp.ws/1iWKjCm. For more information on the "Nature's Recipe for Moments(SM)" campaign, please visit www.NaturesRecipeForMoments.com, or visit the Nature's Recipe® Facebook page, www.facebook.com/naturesrecipe

About BlogPaws

Founded in 2009 by three dedicated pet lovers and bloggers, BlogPaws helps pet bloggers and enthusiasts connect digitally, build their online presence, enhance their social networks and support animals and shelters/rescues across the world. BlogPaws works year-round to connect bloggers and micro-bloggers to the brands they buy every day. The BlogPaws community site welcomes pet bloggers, pet enthusiasts, pet people on Twitter and Facebook and brands eager to tap into a vibrant, vocal community of serious writers, bloggers, and micro-bloggers. BlogPaws is a Pet360 Inc. brand.

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