SOURCE: Nautilus, Inc.

March 30, 2007 05:00 ET

Nautilus, Inc. Dials up a Breakthrough in Commercial Strength Training With Introduction of Nautilus One Line

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 30, 2007 -- Fitness leader Nautilus, Inc. (NYSE: NLS) has today announced the first major innovation in commercial strength equipment since introducing the original line that made it the icon of strength training nearly four decades ago.

The new Nautilus One™ commercial strength circuit features a patented new resistance engine and enhanced biomechanical design to help club members achieve results quickly and without intimidation. Its primary feature is a simple dial that allows the user to adjust weight quickly while concealing the actual amount of weight moving inside a tower. Nautilus One replaces a traditional collection of plates, pins, and pulleys that caused weight to slide along a vertical shaft in full view of everyone in the club.

"After more than three years of significant design and engineering breakthroughs, Nautilus One is ready to deliver not only an exceptional workout but an exceptional user experience which will lead to more usage by more people," said Gregg Hammann, Chairman and CEO of the Vancouver, Wash.-based Nautilus, Inc.

"The next generation of fitness equipment must be capable of providing superior workouts to elite athletes as well as those just getting started. That's why we combined superior biomechanical design with a convenient user experience to provide Nautilus One, the industry's first dial-driven line of strength equipment."

Nautilus One delivers a series of firsts, including using the same resistance tower in each of the 14 stations in the circuit, a virtually frictionless new resistance engine that delivers smooth and effective workouts, and weight adjustment by the simple turn of a dial that is positioned comfortably within reach of the user while seated at the station.

Each station in the Nautilus One circuit is designed to achieve complete muscle activation across a full range of motion for each muscle set. As one example, a clinical test on the abdominal machine was completed this year by the National Academy of Sports Medicine (NASM) at the University of North Carolina, Chapel Hill. It revealed that the Nautilus One abdominal machine generated 44 percent more muscle activation than its closest competitor.

"Commercial-quality strength equipment should be judged by biomechanical and muscle activation testing to ensure that results offer the safest and most efficient range of motion available," said Dr. Michael Clark, President and CEO of NASM. "Nautilus One proved, through extensive testing, that it far outweighs its nearest competitors. Nautilus is once again leading the way in the circuit strength equipment market, a market that continues to release variations of what Nautilus brought to clubs in the 1970s."

Initial consumer research suggests people are ready for new strength training technology that overcomes their objections to training, as Nautilus One does. A recent online survey of 400 club members commissioned by Nautilus revealed:

--  88 percent said the line would cause them to either start or intensify
    their strength training workout,
--  98 percent said it would cause them to be more satisfied with their
    gym membership, and
--  53 percent said their club being among the first to carry the
    equipment would significantly affect their decision to renew club
The Nautilus One series will be available beginning in June in limited quantities to early customers through the Nautilus commercial sales team or directly through

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a pure fitness company that provides tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn® Fitness, StairMaster®, and Pearl iZUMi®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $680 million in 2006. It has 1,500 employees and operations in Washington, Oregon, Colorado, Oklahoma, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, and other locations around the world. More information is at