SOURCE: NaviSite, Inc.

October 30, 2006 09:00 ET

NaviSite's CDN Helps Nayio Media Launch a New Online Music Personalization Community

Subscribers Will Be Able to Create and Share New Music Experiences Through the NaviSite-Designed Content Delivery Network

ANDOVER, MA -- (MARKET WIRE) -- October 30, 2006 -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application management, professional services, and secure content delivery solutions for enterprises in the middle market, today announced that Nayio Media Inc. (, a consumer media company, has selected NaviSite's managed services and Content Delivery Network (CDN) (See related release: "NaviSite Ushers In The Next-Generation of Content Delivery and Acceleration") to deliver a new interactive music service to music consumers. Leveraging the power of NaviSite's flexible, scalable and reliable CDN Services, Nayio will be able to provide consumers with new ways to interact with music: sing and learn their favorite songs, share their musical creations with friends and other music lovers, and compete for recognition with other members of the Nayio online community.

Nayio Media: Be Heard, Be Seen, Become a Star

Nayio Media is bringing to market a new interactive music experience that allows users to search, sing, save and share music, personalizing it for self-expression and sharing with friends and online music community members. Nayio's Visual Media Player (VMP) technology and services enable users to not only listen to the song, but also to sing along with it using a PC microphone, visualizing lyrics and melody lines, as well as their own voice with the original music. This feature allows them to interact and learn the song, and, when ready, to save their voice over the original music track. Users can even add their own video or one of the videos available on the Nayio website for further personalization. This new personalized music video can then be shared with friends and other music lovers, and can be posted onto nLounge, the Nayio online community, and can be voted on by nLounge members and compete for recognition in the community, transforming the consumer's relationship with music from a passive one into an opportunity for self-expression in a dynamic, music-centric community.

With a service launch date of October 2006, Nayio approached NaviSite initially as a managed hosting partner for their service infrastructure; however, after learning that NaviSite's breadth of services also includes CDN, Nayio quickly expanded the scope of their engagement with NaviSite to include a comprehensive content delivery system. As a sophisticated media company, however, Nayio required NaviSite to provide more than just a simple delivery system. Nayio's vision is to transform its user-generated content personalization service into a gateway for its nLounge online music community, built for the sharing, rating and even competitive live performances of user-created music and videos, all available via streaming media.

To meet this requirement, NaviSite designed a managed delivery system that included platforms to support an online payment system, content licensing, and digital rights management. This delivery network also has the ability to expand through the CDN to multiple locations from its initial hosted deployment in San Jose. Flexible enough to handle rich media downloads, this NaviSite-designed and hosted delivery network is also scalable enough to grow at the same rapid rate as Nayio's subscriber base, while providing "always on" reliability to prevent subscriber dissatisfaction and loss from service outages.

"Nayio is 'American Idol meets YouTube,' with an online community of music lovers and creators that are changing the functional orientation of music," said Jay Bose, COO and GM at Nayio. "In changing the way our customers access, use and share musical content, we had to find a content delivery system able to handle the massive spikes in traffic inherent in such an interactive community. We chose NaviSite as our service provider because its managed services and CDN were a perfect fit for our needs, able to handle the complexity of our core site and the unique scalability and reliability needs of our community in an affordable and secure way. NaviSite understands the direction of our company. We believe that as Nayio expands its innovative products and music-based services to meet our customers' needs on a global scale, NaviSite will have the technology to support it."

"Nayio Media is exactly the kind of exciting and innovative company and service that can leverage content delivery and streaming media to push the envelope of the online music community," said Doug Mow, Vice President of Marketing at NaviSite. "Our work with Nayio is a testament to the flexibility, reliability and scalability of our managed services in supporting this new wave of social networking-based communities. NaviSite's content delivery services are the perfect complement to Nayio's innovative approach to music sharing, and, as a trusted partner to Nayio, we believe our excellent customer service, strong technical capabilities, and reliable, fast and scalable network will help Nayio to transform the online music community."

To experience Nayio Media's interactive music service -- powered by NaviSite's CDN -- visit NaviSite at the Streaming Media West conference (booth #'2 518 & 520), October 31st to November 2nd, 2006, in San Jose, CA, or visit NaviSite's website at

About Nayio Media Inc.

Nayio Media is a consumer media company dedicated to changing the way that consumers interact with music. Nayio's technology and services enable users to sing their favorite songs, share their creations with friends and other music lovers and compete for recognition with other members of the Nayio online community. Nayio transforms the consumer's relationship with music from a passive listening experience into an opportunity for self-expression, recognition and participation in a dynamic, music-centric community. Nayio Media, a Delaware corp., is based in San Mateo, CA and has offices in Seoul, Korea. For more information, visit

About NaviSite

NaviSite is a leading provider of application and technology services for companies who seek to accelerate their business IT performance. With over 900 customers in 14 data centers; offices in the US, UK and India; NaviSite is the partner of choice for many of the fastest growing companies for outsourcing enterprise application and related IT services to drive their IT Efficiency and Effectiveness. NaviSite delivers a unique combination of application implementation, management, and content delivery services to provide full lifecycle support for today's industry leaders. For more information, please visit

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