SOURCE: NavStar Technologies, Inc.

June 13, 2008 07:00 ET

NavStar Sharpens Distribution Focus for Consumer Launch

NavStar Reveals More Specific Details About Distribution Focus as They Prepare to Launch in the Consumer Market

OVERLAND PARK, KS--(Marketwire - June 13, 2008) - NavStar Technologies, Inc. (PINKSHEETS: NVST), a new entry into the GPS navigation/hands-free calling market, today announced more details about their distribution plans for the consumer market.

Voice Navigator™ is a highly integrated all-in-one, sleek and slim device with total voice input that combines hands-free calling and navigation. The combination of hands-free calling with GPS navigation capability, the Voice Navigator™ allows the user to make calls or to request a route with voice commands rather than inputting a request by touching a screen and taking their eyes off the road. The cutting edge functionality will transform GPS navigation and hands-free calling into an affordable, safe and easy-to-use experience.

"The letter of intent we signed several weeks ago to sell our products in the pharmaceutical and drug industry has huge potential over time," said N. Douglas Pritt, NavStar Technologies president and CEO. "We have begun to sharpen our focus and will target distribution of our initial product in 5,000 stores of one of the three largest drug store chains in the US. In addition to this drug store focus, we have had initial conversations with the largest home shopping network in the US. Our product is ideally suited for home shopping networks because of the price point and opportunity to really explain the product features and functionality."

Customers will use their Bluetooth handset to call the NavStar server and with their voice provide a limited amount of information as to their destination. A route will be downloaded to the NavStar device and turn by turn directions will be provided to the user's destination. Once the route is downloaded to the NavStar device the handset is available to make calls in a hands-free mode.

The product is expected to be available in the 3rd quarter 2008 and has a target price of below $150. For more information on the new Voice Navigator go to the NavStar Technologies website at www.navstarinc.com.

About NavStar Technologies, Inc.

NavStar Technologies, Inc. is focused on the creation of products and services that combines hands-free calling with GPS/navigation. Product features include the safety of hands-free calling, easy-to-use navigation via voice input and output, and the accessibility of emergency services at a very affordable price point. Maps will be updated quarterly; users can choose to input their destinations via the Internet (NavStar server) and access them with the "touch of a button."

Contact Information

  • CONTACT:
    NavStar Technologies, Inc.
    Email Contact

    Investor Relations:
    King Richards
    858-405-8345