SOURCE: NavStar Technologies, Inc.

NavStar Technologies, Inc.

February 23, 2010 09:00 ET

NavStar Technologies, Inc. Partners With Rock Hard Systems for Sales and Distribution in the US

ANAHEIM, CA--(Marketwire - February 23, 2010) - NavStar Technologies, Inc. (PINKSHEETS: NVSR), a firm focused on developing and commercializing multi-national asset tracking and monitoring devices for vehicles and high value cargo, is pleased to announce that it will sell products and services into the US trucking industry through a distribution partner -- Rock Hard Systems, Inc.

Rock Hard Systems, Inc. will leverage its existing sales force to sell NavStar products and related service to trucking companies in the US. The new NAVTRAK™ GPS wireless vehicle tracker solution and service have never been easier to use. NAVTRAK™ Hardware is built with the latest GPS and wireless technology to exceed the ever-increasing demand of today's customers.

Standard features include:

  • 20 Channel GPS receiver
  • Quad band GSM/GPRS modem
  • Data Recording 
  • TCP, UDP and SMS protocol
  • 16 Geo-Fences

The initial LOI with Rock Hard Systems is for a minimum of 5,000 units in 2010, which equates to $1.0M in hardware and service revenue for NavStar. The Rock Hard Systems sales forecast for 2010 represents less than one tenth of one percent penetration of the US trucks in service, there is a significant "upside" in this opportunity. 

Jay Mitchell, CEO & President, Rock Hard Systems, stated, "We are pleased that NavStar has placed its confidence in our organization to distribute and sell the new NAVTRAK™ product line. Our focus will be trucking and fleet companies in the US. NavStar products will provide our commercial clients with high quality hardware and new software applications to monitor and track their assets which will increase their efficiency and make them more profitable."

"With more than 30 million trucks in the US and with technology improvements in the past several years, this is a market segment we need to aggressively pursue in 2010. Jay and his team have existing relationships with the US trucking/fleet industry, have a seasoned sales force and are an ideal match for our US trucking/fleet distribution strategy. We have been in discussions with Rock Hard Systems for several months and are excited to take this step in formalizing our relationship," said N. Douglas Pritt, Chairman & CEO, NavStar Technologies, Inc. "We will support their efforts with hardware, customized software, new features and engineering support as they define the specific requirements of the trucking industry in the US."

About NavStar Technologies, Inc.

NavStar ( is focused on the creation of products and services that provide tracking and monitoring of vehicles and high value cargo, equipment, and other valuable and personal assets.

About Rock Hard Systems, Inc.

Rock Hard Systems, Inc. ( real-time fleet management system will increase revenue by monitoring productivity while maintaining accurate billing logs and scheduling preventative maintenance without route interruptions.

Contact Information

    NavStar Technologies, Inc.
    Patrick Bannister
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