Naxos Presents Purple Classics: A Cause Marketing Strategic Partnership With the Alzheimer's Association(R)

FRANKLIN, TN--(Marketwired - June 06, 2016) - Naxos, the world's leading classical music group, is joining the Alzheimer's Association as a cause marketing strategic partner with the release of a new CD series, Purple Classics. The series will contain 10 recordings, each providing approximately 2 hours of classical music.

For every CD purchase or album download through June 23, 2017, Naxos will donate 50 cents to the Association, and for every album sold on iTunes or streamed on Apple Music, Naxos will donate $5.60, with a minimum donation of $25,000 to help fight Alzheimer's disease.*

Alzheimer's is the 6th leading cause of death in the United States, and every 66 seconds someone develops the disease. It is the costliest disease and takes a physical and emotional toll on caregivers.

"The Alzheimer's Association appreciates the support of Naxos through the sale of Purple Classics, with an estimated 5 million people living with the disease and more than 15 million caregivers, support for care, support and research programs are more critical than ever," said Donna McCullough, chief development officer, Alzheimer's Association.

Each recording in the Purple Classics series has been taken from the Naxos Records catalog which is one of the largest and deepest classical music catalogs in the world. The result makes Purple Classics the perfect foundation for a new classical music fan or for the seasoned listener.

Naxos of America CEO, Jeff Van Driel, stated, "When creating Purple Classics, we wanted to use our vast catalog of classical recordings to help bring awareness to this incredibly important cause, make a difference in the research, care and support and help eventually find a cure. Naxos of America would like to thank the Alzheimer's Association for the opportunity to join them as a strategic partner with the Purple Classics and to help end this devastating illness."

Purple Classics includes the following titles:

Purple Classics presents The Classical Music Collection
Purple Classics presents The Baroque Collection
Purple Classics presents Quiet Time: The Music of Mozart
Purple Classics presents Timeless Piano Favorites
Purple Classics presents The String Quartet Collection
Purple Classics presents Elegant Dinner Music
Purple Classics presents Favorite Overtures
Purple Classics presents Chants for Meditation
Purple Classics presents Ballet Highlights
Purple Classics presents Unicorns & Castles: Medieval & Renaissance Music

More details can be found at http://PurpleClassics.com.

The Alzheimer's Association
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. It is the largest nonprofit funder of Alzheimer's research. The Association's mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer's. Visit http://alz.org or call 800-272-3900.

Naxos Music Group
Established in 1987 as a record label, Naxos was the brainchild of Klaus Heymann, a German-born entrepreneur and music lover based in Hong Kong. Initially he capitalized on the opportunity to provide repertoire driven classical CDs at more affordable prices, which soon led to Naxos becoming a preferred label for many consumers. Since that time, the company has undergone a truly remarkable development. It has transformed into a global enterprise that owns, administers and/or distributes a large number of independent record labels. The Naxos name is synonymous not only with classical music recordings, but also with a host of other products and services, from DVDs to books, ebooks, audiobooks, apps, and musical scores, as well as a wide range of online resources and services, for general and professional consumption.

Under Klaus Heymann's leadership, Naxos has redefined how classical music is presented and marketed. Innovative strategies for recording exciting new repertoire with exceptional talent have enabled the Naxos house label to develop one of the largest and fastest-growing catalogues of unduplicated repertoire. Some 9,000 titles are currently available at affordable prices, recorded in state-of-the-art sound, both in hard format and on digital platforms. Naxos works with artists of the highest caliber and its recordings have been recognized with numerous Grammy® awards, Penguin Guide 3-star recommendations, Gramophone Editor's Choice Awards and many other international honors. Its audiobooks, apps and subscription services have also garnered countless awards. http://naxosmusicgroup.com

Naxos of America
Headquartered in Franklin, Tennessee, Naxos of America is the leading independent classical music distributor in the U.S. and Canada. Specializing in state-of-the-art distribution and marketing and promotion, Naxos of America distributes nearly 65,000 SKUs to traditional brick and mortar retail, as well as offering a comprehensive suite of services tailored to consumer direct fulfillment. Naxos of America is also one of the world's largest digital distributors of independent classical music and video, supplying a catalog of over 1.6 million tracks and 65,000 album discs to hundreds of digital platforms and mobile outlets across the globe. Naxos of America offers marketing, publicity, physical and digital e-commerce services, licensing opportunities, streaming services, sales support and customer service for all new releases and active catalog titles of Naxos Records and nearly 700 distributed labels. http://naxosusa.com

*Streams are calculated and paid according to the RIAA's standard of 1,500 track equivalent single-disc album sales.

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