MADD Canada

MADD Canada

March 18, 2010 07:01 ET

NB high school students to see harsh realities of impaired driving

MADD Canada and NB Liquor bring hard-hitting shows on impaired driving to high schools throughout the province.

Attention: City Editor, Education Editor, News Editor OAKVILLE/ONTARIO/PRESS RELEASE--(Marketwire - March 18, 2010) - Mixing alcohol and/or drugs with driving is a potentially deadly combination for anyone, but it takes an especially heavy toll on teens and young adults. Motor vehicle crashes are the leading cause of death among 15-24-year-olds, with alcohol playing a factor in 45% of those crashes.

MADD Canada and NB Liquor are teaming up to improve road safety and keep young people safe with the delivery of Wasted, MADD Canada's High School Multi-Media Assembly Program. Beginning March 22, the program will be shown in high schools in Plaster Rock, Grand Falls, Campbellton, Dalhousie, Miramichi, Chipman, Minto, Canterbury, Doaktown and Quispamsis. As Provincial Sponsor, NB Liquor is helping to deliver 42 presentations at 33 schools throughout the province, with additional bookings still to come.

"Young people lack driving experience, they lack drinking experience, and they tend to take more risks than experienced drivers," said MADD Canada National President Margaret Miller. "This is a very dangerous combination that results in tragedy far too often."

Wasted tells the fictional story of popular high school student Jake, and his friends Kelly and Drew, and how their lives are forever changed when one wrong decision leads to a horrific car crash. The dynamic and hard-hitting program is shown on three large screens, and includes a moving photo montage of victims - more than 600 people, from babies to grandparents - who have been killed or seriously injured in an impaired driving crash.

"No one ever thinks a crash will happen to them but we see it happen every day in this country - an average of 4 people are killed and 207 are seriously injured as a result of alcohol-related crashes," Mrs. Miller said. "Our High School Multi-Media Assembly Program shows students that it can happen in the blink of an eye and it can change their lives forever."

NB Liquor's partnership has been crucial in bringing the education program to New Brunswick. The corporation is directly sponsoring 10 showings of Wasted, and 10 showings of Fini, MADD Canada's first French High School Multi-Media Assembly Program, and plays a role in the delivery of all other program presentations throughout the province. NB Liquor also sponsored the premiere of Fini in Moncton in September 2009.

"NB Liquor is proud to partner with MADD Canada to educate young people about the tragic effects of impaired driving," said Dana Clendenning, President and CEO, NB Liquor. "The presentations provide real life examples of how important it is to make safe and responsible choices."

The High School Multi-Media Assembly Program has been an important education resource since 1994, but resources to produce and deliver the full program in French had not been available until now. This year, thanks to the generous support of sponsors including NB Liquor, the program is being delivered to French high schools across the country. Wasted and Fini began a 10-month cross-country tour in September and will be seen by approximately one million students throughout the school year.

NB Liquor has been a strong supporter of MADD Canada for more than 12 years. Through prompted donation campaigns, proceeds from the sale of reusable, recyclable shopping bags and other initiatives, NB Liquor and its customers have raised more than $100,000 for MADD Canada. This support helps to deliver key awareness and educational programs, including the High School Multi-Media Assembly Program, Project Red Ribbon and Campaign 911, throughout the province.

"NB Liquor has been an important leader in the effort to raise awareness and educate the public about the dangers of impaired driving," Mrs. Miller said. "Through its social responsibility programs and its partnership with MADD Canada, NB Liquor is making significant contributions to our shared goal of ending impaired driving."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About NB Liquor
NB Liquor is a Crown Corporation of the Province of New Brunswick with annual sales of $394.8 million and with a network of 46 retail stores, 70 licensed agency partners, 395 permanent employees and 1983 regular listed products. While responsibly hosting New Brunswick's beverage alcohol experience, NB Liquor's vision is to be recognized as a high performance retailer, engaging employees in service excellence.
/For further information: Margaret Miller, National President, MADD Canada at 902-758-5328.
Nora Lacey, NB Liquor, 506-452-6453,

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328