February 16, 2007 13:11 ET

NBA All-Star Dwyane Wade Sports Head-to-Toe Converse

Converse Expands Wade Product With Introduction of the Wade 2.0 Signature Shoe and the First-Ever Wade Apparel Line

NORTH ANDOVER, MA -- (MARKET WIRE) -- February 16, 2007 --NBA All-Star Dwyane Wade can polish his 2006 Finals MVP trophy or look at his Converse signature shoes to remind himself of how far he's come. Now his clothes can remind him as well. At the NBA All-Star Game in Las Vegas, Converse will unveil Wade's newest signature shoe, the WADE 2.0, along with the first-ever athletic clothing line designed for Wade. This product launch marks the first time Wade will wear head-to-toe Converse gear all bearing his name.

"It's a great honor to be a part of the first apparel line Converse has developed for a professional athlete, especially when you consider the athletes the company has worked with in the past," said Wade. "I worked closely with the Converse design team so the entire line and the WADE 2.0 signature shoe are truly a reflection of me and my style."


The WADE 2.0 signature shoe reflects the duality of Wade's game with a "Rose and Thorn" design inspiration -- his fierceness on the court meets the beauty of his game. "Watching Dwyane's game, I would describe it as 'gracefully aggressive.' His game is definitely beautiful, but there's an element about it that wants to dominate his opponent and protect his team, much like a thorn protects the rose," said Duane Lawrence, Converse Designer. "In the WADE 2.0, that inspiration translates into flowing lines, interrupted unexpectedly by sharper shapes which are strategically placed to protect his feet and help improve performance."

The WADE 2.0 is made of a combination of non-stretch, durable synthetic leather and soft nubuck. The molded overlay rand increases lateral stability and an enhanced dual density sockliner create optimal comfort. The collar has two strategically placed pods with softer density foam to enhance fit and comfort around the ankle. Design elements relating to Wade include a perforated pattern on the medial side of the shoe that has an embossed "Z" for his son, Zaire. The upper and outsole both have a repeating "W" pattern inspired by Wade and the Thorn. Finally, there is a leather patch behind the tongue featuring Dwyane Wade's signature.

The Converse WADE 2.0 will roll out in various colorways through May 2007. It will retail for MSRP at $100 at Foot Locker, Finish Line, Footaction, Champs, select independent retailers and online at The shoe's two launch colorways include an NBA All-Star 2007 colorway in a white/navy/crimson and a black/white/red colorway.

The Converse WADE apparel line includes a completely integrated collection of athletic and casual sportswear including T-shirts, performance shorts, fleeces, warm-ups, shooting shirts, track jackets, hats and bags. Each product includes three points of signature detail that pay homage to Wade ranging from Converse's WADE logo, custom screened images of Wade, the number "3" or his name. Enhanced design elements include the highest quality woven labels, multiple fabrics including performance technology as well as the finest combed cotton, signature custom zippers with limited edition zipper pulls and one of a kind graphics.

"Dwyane Wade is a world renowned premier athlete. This product is thoughtful, innovative and intended to break the old paradigm of 'athletic-inspired' product being offered at retail today," said Dave McTague, President of Apparel at Converse. "We have respectfully created a full lifestyle collection that proudly represents both Dwyane's and Converse's core values. We are excited to bring this exceptional product and value to both our highly discerning consumers and retail partners. We want to exceed our customers' expectations, just as Dwyane exceeds fans' expectations on the court."

The WADE apparel line hits stores on March 3, 2007 and will be available at Finish Line, Foot Locker, Champs and select independent retailers. Price ranges include T-shirts for $25-$35, performance shorts for $45-$60; fleece jackets for $85; backpacks at $55; and hats for $25.

Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Converse was the first basketball shoe to ever make contact with the court in 1917. Soon after, Converse gained iconic status with the creation of the Chuck Taylor All Star shoe, which went unmatched through five decades of professional basketball. For more information, visit us on the web at

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