SOURCE: ShopIgniter


January 25, 2011 09:00 ET

NBA's Portland Trail Blazers Team With ShopIgniter to Engage Fans With Social Promotions in Their Facebook Store

Team Uses Unique Social Promotions Engine™ to Engage Facebook Fans With Social Badging Rewards Program, Limited Time Promotional Sales, and Ticket Sales Within Facebook

PORTLAND, OR--(Marketwire - January 25, 2011) - ShopIgniter, a rapidly-growing provider of innovative social eCommerce solutions, today announced that the Portland Trail Blazers have launched their Facebook Store and social promotions to engage their 190,000+ Facebook fans located at: The Trail Blazers are looking to optimize their social network to drive loyalty programs, promote limited time sales, move ticket inventory, increase fan base, and engage with loyal Trail Blazer fans. 

With an avid fan base that supports one of the NBA's most exciting young teams, the Trail Blazers are constantly looking at ways to drive a deeper relationship and deliver a better experience for their fans. 

"For the past couple of years we have known social media will evolve to be a key part of our fan relationship as well as a way to work more closely with sponsors," said Kristi Wilson, senior director of Retail, Portland Trail Blazers. "ShopIgniter's social eCommerce platform is enabling us to deploy a Facebook Store and deliver social programs that will engage our fan base, incent them to share their experiences with their social networks and reward their loyalty. This will be a natural extension of the existing social dynamics between fans and help us generate revenue through retail, ticket sales and sponsorship programs."

ShopIgniter offers a comprehensive suite including the Facebook Store, Social Promotions Engine™ and eCommerce Platform which can be used in a modular fashion. Companies can easily integrate their social solutions to their existing eCommerce to extend their reach and generate revenue through social eCommerce. The Social Promotions Engine enables companies to incent their fan base to share promotions, group and limited time sales, social coupons and more -- all tied around transactions. Fans can earn points, discounts or earn social badges as a reward for sharing with their social networks

"We believe social eCommerce is more than just putting up a store within social networks," said Matt Compton, CEO of ShopIgniter. "Our Facebook Store tied with Social Promotions Engine helps our clients engage their fan networks in viral promotions and rewards programs that drive revenue through the social conversation." 

About ShopIgniter
Founded in 2009, ShopIgniter is a rapidly-growing, social eCommerce software company funded by early investors, Madrona Venture Group. Headquartered in Portland, OR, ShopIgniter helps companies of any size activate their social network to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides the sCommerce Suite of flexible products that include a Social Promotion Engine to power shareable coupons, group based promotions, referral and loyalty incentives, private and time-based sales; a fully transactional Facebook Store; and a cloud-based eCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

With hundreds of customers and growing daily, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies. More information can be found at

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