SOURCE: Lafayette 148 New York

Lafayette 148 New York

February 05, 2014 12:30 ET

NBC Olympics' Production of the 2014 Olympic Winter Games in Sochi to Utilize Lafayette 148 New York for Wardrobe for Select Female Commentators

NEW YORK, NY--(Marketwired - February 05, 2014) - Lafayette 148 New York has been selected to provide wardrobe services for certain commentators for NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by Anne Grotefeld, Vice President, Game Services NBC Olympics, and Deirdre Quinn, Co-Founder and CEO/President of Lafayette 148 New York.

NBC Olympics' team of stylists will be dressing broadcasters Rebecca Lowe, Julie Donaldson, Mary Carillo, Meredith Vieira, Sarah Hughes, and Nancy Kerrigan in designs from Lafayette 148 New York's Fall/Winter Collection.

Quinn said: "It's an honor to be represented in collaboration with NBC Olympics' production of the 2014 Olympic Winter Games in Sochi. While many women are already familiar with the high level of quality and luxury of our designs, we are thrilled to be gaining brand exposure on such a prominent U.S. stage."

Grotefeld said: "We are pleased to be working with Lafayette 148 New York in outfitting certain of our female broadcasters during our coverage of the 2014 Sochi Olympic Games. We have a distinct and accomplished group of female commentators, and feel the distinguished, modern, sophisticated style that Lafayette 148 New York is known for is a perfect fit."

To create excitement and consumer engagement, Lafayette 148 New York will be active on all their social media platforms throughout the 2014 Sochi Winter Games, including Facebook, Instagram, Pinterest, and Twitter (@lafayette148ny).

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

For more information on NBC Olympics' coverage of the Sochi Olympics, please visit:

About Lafayette 148 New York

Founded in 1996, Lafayette 148 New York is a vertically structured luxury fashion brand headquartered in New York City and named after its Manhattan street address. At the heart of the company is a global team with a wide range of expertise and strong entrepreneurial spirit. In 1998, Creative Director Edward Wilkerson joined the team after perfecting his modern aesthetic designing for the iconic American design houses of Calvin Klein and Donna Karan.

Lafayette 148 New York's collections are designed for today's sophisticated women and their multi-faceted lifestyles. Using the world's most luxurious European fabrics and detailed craftsmanship, the brand produces enduring designs renowned for the highest quality.

Today, Lafayette 148 New York can be found at over 400 stores throughout North America including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale's, and Holt Renfrew, as well as multiple international boutiques in China.

For more information about the brand, please visit:

At the heart of Lafayette 148 New York is a global team with a wide range of expertise and strong entrepreneurial spirit. From day one, our namesake Manhattan street address has been home to our company headquarters where our design studio, showroom, marketing, merchandising, and sales departments operate under one roof. Through the years, we have gained not only a loyal clientele, but also widespread notoriety among our retail partners as a coveted fashion brand and production powerhouse. With roots planted firmly in New York City, we have been able to utilize our company's strong Chinese/American partnership to build our business abroad.

Our founders' commitment to quality and enterprise unites with a New York sense of sophistication for a global, cosmopolitan perspective that blends the best of East and West. Our thorough understanding of two cultures has created a unique approach to both fashion and business -- carving us a distinct niche. Our inimitable ability to customize business strategies to local markets has built Lafayette 148 New York into an established national women's apparel brand in North America and set the stage for unstoppable growth within China. Our strength as a company truly begins with our vertical structure. By owning every element of our business, we are able to maintain a level of quality control unrivaled by our competitors. We carry out every detail with meticulous care whether it means perfecting a design, ensuring an exceptional shopping experience in-store and online, or supporting our retail partners with creative marketing and events.

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