Contact Information: For more information contact: Maria Polk President & CEO www.tours.com Direct 415-332-7916
NBC's "Great Getaways" Showcases Vacation Packages and Gives Tour Operators Direct Access to Consumers
See It, Click It, Book It!
| Source: Tours.com
SAN FRANCISCO, CA--(Marketwire - October 22, 2009) - Tour operators will star in a new
television program produced by NBC Bay Area and www.tours.com. Maria Polk,
President and CEO of www.tours.com, proudly announces the debut of "Great
Getaways," a 30-minute televised showcase of vacation packages allowing
tour operators direct access to consumers.
"Great Getaways" is a unique direct marketing venture enabling viewers who
want to experience a televised offering to "See It, Click It, Book It"
though www.tours.com, home of the worldwide directory of tour operators
since 1995.
Broadcasting to a substantial Bay Area audience in the nation's fifth
largest and most affluent television market, "Great Getaways" will feature
travel destinations and activities corresponding with popular holiday and
vacation seasons. "Great Getaways" will air following such classic NBC
network programs as "Meet the Press," "The Today Show," "Martha Stewart,"
as well as event coverage including the PGA Tour.
The program will be rebroadcast on participating channels to ensure maximum
market exposure. "Great Getaways" also will be integrated into podcast
technology via iTunes, a major marketing innovation.