SOURCE: The CMO Club

The CMO Club

April 11, 2016 13:10 ET

NBTV Studios Launches Above The Clutter with Pete Krainik, a Groundbreaking Series That Goes Behind the Scenes With the Nation's Top Chief Marketing Officers and Their Brands

Series to Premiere April 11; First Episodes Feature CMOs of The Recording Academy, The Home Depot, Steinway & Sons and the St. Louis Cardinals

NEW YORK, NY--(Marketwired - Apr 11, 2016) - NBTV Studios, in association with Bungalow Media and Entertainment, today launches Above The Clutter with Pete Krainik (ATC) -- a first of-its-kind premium digital series -- viewable here: www.abovetheclutter.com. ATC takes viewers behind the scenes and on the road with Krainik, the founder of The CMO Club, and the nation's top chief marketing officers (CMOs). This visually stunning, entertainment-driven and educational series is in the style of Anthony Bourdain: No Reservations meets Undercover Boss. An independent original series, ATC is presented by IBM, the premiere sponsor, and will continue airing Mondays through May on multiple digital video channels, including IBM.com/thinkCMO, AdAge.com, Digiday, PSFK, The CMO Club, New Buzz TV, YouTube and featured CMO's brand channels.

ATC is a candid and fun journey into the world of marketing, diving into the complex issues currently facing today's CMOs and marketers. In this premium quality series, Krainik will dissect new marketing techniques, leadership approaches and innovations directly with these previously inaccessible industry giants. As any good marketer knows, identifying the problem is only half the battle. ATC will explore and uncover the ideas, solutions, products and services, tools and technologies that CMOs are employing to bring their brand to the next level and cut through the clutter.

"The CMOs featured in ATC are among the most influential, revered and successful in the world. At no other time have they openly allowed media behind the scenes like they are doing now. Although playful and engaging, this series also marks a breakthrough in access to some of the world's greatest minds and change agents," noted CMO Club Founder and CEO Pete Krainik. "It's my privilege to serve as the series guide."

Whether Krainik is dropping in on Dan Farrell, CMO for the St. Louis Cardinals, to hear about his latest initiative, or checking out The Grammys with Evan Greene, CMO of The Recording Academy, ATC will give the audience an all-inclusive VIP pass to the incredible world of marketing, as well as firsthand accounts of the thought processes, challenges, tactics and passions that brought the coolest campaigns and programs from concept to execution. Viewers will get to know these people personally, including what inspires them, what they like to do when they are out of the office and more. With the results of these extravagant campaigns and tactics sometimes unknown, and with millions of dollars on the line, Krainik and his entourage of experts will show us what it takes to succeed.

"This entertainment first series is a visually stunning look into the personalities of the biggest marketers in the world… who they are and what are they passionate about. I don't think it's ever been done like this before. ATC is the unique kind of storytelling that NBTV Studios is all about," said Nick Buzzell, Executive Producer and CEO of NBTV Studios.

CMOs appearing in season one of the ATC series include:

  • Trish Mueller, The Home Depot
  • Evan Greene, The Recording Academy (Grammys)
  • Darren Marshall, Steinway & Sons
  • Dan Farrell, St. Louis Cardinals
  • Julie Cary, La Quinta
  • Jennifer Dominiquini, BBVA Compass
  • Jon Iwata, IBM

For more information about the series or to speak with either the producers or members of the cast, please contact Matt Caldecutt of Blast PR at 347/687-3721 or matt@blastpr.com.

About The CMO Club
The CMO Club is the world's most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 850 members, The CMO Club is the go-to center for today's Senior Marketer for peer-based personal and career success support. For more details, please visit www.thecmoclub.com.

About NBTV Studios 
NBTV Studios is a global media studio that creates, produces and distributes multi-platform, media experiences for television, film, web and mobile, including: Feature films, TV shows, broadcast commercials, branded entertainment, interactive web series and more. NBTV strategically manages and advises a diverse roster of celebrity talent, ranging from reality to scripted to digital influencers. Our premium content has entertained hundreds of millions of people, encompassing both general market and multicultural audiences across multiple platforms, including New Buzz TV, a digital network which NBTV owns and operates available on 80 million devices (Apple TV, TiVo, Roku, Amazon Fire, Smart TVs, etc.) featuring premium content across Comedy, Music, Lifestyles, News and Spirits. NBTV's clients include Fortune 500 consumer brands, advertising agencies and media companies. Please visit www.nbtvstudios.com to see more.

Contact Information