SOURCE: Paciolan


June 19, 2012 16:00 ET

NC State Renews Partnership With Paciolan

Will Implement CRM Solution and Access Management Scanning for Football and Basketball

IRVINE, CA and RALEIGH, NC--(Marketwire - Jun 19, 2012) - Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, announced today that NC State University has renewed its partnership with the company. With the renewal, NC State will be implementing Paciolan's Access Management for football and basketball, as well as its Customer Relationship Management (CRM) solution. NC State has been working with Paciolan since 1992.

"Paciolan represents a trusted, reliable partner that delivers the industry standard for college athletics ticketing," said Dick Christy, associate athletics director, external operations, for NC State. "With Paciolan, we're able to provide invaluable 24/7 ticketing services with excellent execution to Wolfpack fans. These new services will help us to further integrate our brand and sales plans to achieve success."

With the partnership renewal, NC State will implement Paciolan's Access Management scanning for football and basketball, which will allow the university to learn who attended which games, identify what tickets were used, and tailor marketing messages and offers based on attendance patterns. NC State will be implementing print-at-home tickets and ticket transfer capabilities as well.

"The addition of Paciolan's Access Management will allow us to provide more flexibility to our season ticket holders and better manage the game day environment, while collecting important data that will help us enhance the fan experience," added Christy.

NC State will also be implementing Paciolan's CRM solution, which should enhance ticket sales efforts and efficiently manage relationships with season ticket holders and donors. The university will also be able to accurately document every transaction and enhance its communications process to provide personalized services for each Wolfpack fan.

"With Paciolan's CRM, we'll be able to better manage and streamline our outbound sales process, and track leads and sales, while mobilizing a greater portion of our staff," added Christy.

NC State will use a student lottery process, powered by Paciolan, which will be integrated into Access Management to deliver all students' tickets via print at home delivery. The process provides exceptional flexibility and inventory fluidity to meet the needs of the student body.

In addition to adding Paciolan's Access Management and CRM solutions, NC State will be leveraging the company's online retargeting services to market to fans that browsed an event, but didn't purchase tickets, with an online advertisement the next time they browse the internet. These retargeting services secure incremental ticket sales as well as sell value-added items, such as parking and chair backs.

"We're very happy to be continuing our long-term partnership with NC State," said Dave Butler, chief executive officer of Paciolan. "We look forward to implementing our Access Management scanning solution for football and basketball, as well as our CRM system, which will allow it to build its ticket sales through enhanced customer engagement."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

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