SOURCE: TicketCity

March 21, 2008 17:29 ET

NCAA South Regional Tickets Are in High Demand

The South Regional Is the Hottest Regional Final Location and Demand Is Spurred by the Possibility of the Texas Longhorns Playing in Houston

AUSTIN, TX--(Marketwire - March 21, 2008) - Even as some of the top teams were knocked out in the first round, March Madness continues to spread across the country. Fans that will be the big winners are those that gambled early on buying tickets for the Regional Finals. Prices on the Regional Final tickets have continued to increase steadily throughout the last few days. The Regional location heating up the fastest is the South Regional in Houston.

"Texas fans are starting to buy up tickets for Houston even before the Longhorns have won their games in Little Rock," said Randy Cohen, CEO of TicketCity. "I expect a lot of burnt orange in the stands if they do make it there."

Below are the average ticket prices of a single "All Session" pass for each NCAA Regional. An "All Session" pass includes all 3 games in the Regional, both "Sweet Sixteen" games and the "Elite Eight" game.

-- $474.00 per ticket for the South Regional in Houston, TX

-- $380.00 per ticket for the East Regional in Charlotte, NC

-- $276.00 per ticket for the West Regional in Phoenix, AZ

-- $253.00 per ticket for the Midwest Regional in Detroit, MI

"The South is really strong with Texas and Memphis," stated Rafael Rivas, VP of Sales for TicketCity. "The East comes next because you've got UNC and Tennessee, both of which could show up big in Charlotte. Those two teams travel big."

Which Regional locations are receiving the least demand? "The Midwest isn't as strong right now, but could turn around if Kansas and Kansas State keep winning," added Rivas. "I think the West will wind up as the weakest of the four, because Duke and UCLA are the marquee teams. Both of their fan bases have been to plenty of big games in recent years, so they might wait to buy tickets for the Final Four in San Antonio."

TicketCity's top NCAA Regional ticket prices are based on the average ticket price compiled from the available tickets on the secondary ticket market. The secondary market is comprised of over 800 established ticket companies around the country, and fans who are listing extra tickets for sale.

Don't miss your chance to be part of March Madness. Purchase Regional Finals and Final Four tickets online at or by phone (800.SOLD.OUT). Call today to get great tickets and packages for the 2008 Tournament.

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