SOURCE: T3Media, Inc.

T3Media, Inc.

March 24, 2014 10:00 ET

The NCAA® and T3Media Announce Exclusive Partnership for the "NCAA Vault," an Interactive YouTube Channel With Nearly 300 NCAA Men's Basketball Games From 1976-2011

Exclusive Access Available at

DENVER, CO--(Marketwired - Mar 24, 2014) - The NCAA®, YouTube and T3Media, Inc. (formerly Thought Equity Motion), have announced an exclusive partnership providing full access to nearly 300 of the most iconic and memorable March Madness® games on the NCAA Vault, part of the NCAA's YouTube Channel NCAA On Demand.

The Vault is powered by an interactive YouTube channel enabling a one-of-a-kind NCAA March Madness viewing experience that puts the fan in control. All games have been indexed with rich metadata tagging around players, teams and highlights, creating a flexible "database" of moments to enable an in-depth fan experience. Fans can immerse themselves in games, explore curated points in time (i.e., great finishes, dunks, current stars, etc.), and select individual moments to share with friends. In addition, viewers can quickly search to find games from specific years, or teams, making it much easier to get to what they want, when they want it. Fans can also watch entire games.

"The popularity of March Madness has grown consistently every year. The fact that people have access to the tournament across several platforms speaks volumes to the importance and enthusiasm of college basketball," says Keith Martin, NCAA managing director of championships and alliances.

"To expand the fan access with historical moments of the NCAA Division I Men's Basketball Championship is a feature that allows fans the opportunity to enhance their March Madness experience. The NCAA Vault will allow college basketball fans access to find those moments that are most important to them. To provide fans better access to great tournament moments was an easy decision for us. We look forward to what the future holds for this new way of engaging with collegiate sports video." 

"Many sports fans remember where they were when their favorite team, coach or player had an historical moment during the tournament," said Bob Pinkerton, CEO T3Media. "The NCAA Vault allows fans to relive amazing moments (and more) using the exclusive metadata search timeline. Not only are there almost 300 games from which to choose, but over 4,000 moments -- that's a die-hard college basketball fan's dream."

"YouTube is the premier place for sports fans to relive old rivalries and legendary plays, or catch up on games they missed," adds Claude Rubial, Global Head of Sport Content Partnerships, YouTube. "We're proud that millions of college basketball fans can now turn to YouTube to easily find their favorite buzzer beaters, with instant access to over 40 years of March Madness."

To start watching the NCAA Vault on NCAA On Demand, please visit For media inquiries, please contact: Laurie Diamond, or 720-382-2892 or Gail Dent, or 317-917-6117.

About T3Media:

T3Media offers cloud-based storage, access, and licensing for enterprise-scale video libraries. Its technology Platform and services enable media owners to generate new value from their content while managing cost and complexity. Through and its sales force, the company licenses sports, news, and creative footage to producers in advertising, entertainment, publishing, and emerging media. T3Media is the official licensee of NCAA® championship footage and photos.

T3Media works with the world's leading video libraries, including Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®. Connect with T3Media on Twitter, YouTube, LinkedIn and Facebook.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

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