SOURCE: National Cable Communications

National Cable Communications

September 11, 2009 17:06 ET

NCC Publishes Report on Cable Industry Market-Level Consumer Targeting Capabilities

NEW YORK, NY--(Marketwire - September 11, 2009) - National Cable Communications (NCC), the leader in cable television advertising sales and marketing, announced today that it is making available its white paper, "A Current View of Cable Advertising 2009: A Report on the Cable Industry's Market-Level Consumer Targeting Capabilities." The white paper provides an updated view of Cable industry advertising products, including digital media platforms like iTV, and emphasizes the medium's growing importance to today's marketers.

Topics covered in the white paper include:

--  Extracting maximum value from investments in the cable medium based on
    consumer analyses available to agency and client decision makers
--  Geo-targeting and promotional capabilities
--  Cable operators' suite of digital media platforms
--  The ROI impact of new cable operational and research resources
    

"Due to the dramatic shift of viewership and consumer reach to cable, agency executives and their media buying and planning teams have increasingly been asking NCC to dispel out-of-date perceptions, and enable the extraction of more value from their media budgets," said Andrew Capone, NCC's SVP Marketing and Business Development. "This report was crafted to help answer those needs."

If you would like a copy of the report, please visit http://www.spotcable.com/spot_downloads/cablead_whitepaper.pdf

ABOUT NCC

NCC is by far the largest and most authoritative Spot Cable advertising sales firm in the country. It is jointly owned by three of the nation's largest MSOs -- Comcast Cable, Cox Communications and Time Warner Cable. Uniquely, NCC is the only company that represents every US market and reaches virtually every wired cable home. Whether advertisers want to reach the entire US, select regions, an individual market or even a portion of a market, NCC provides effective advertising and marketing solutions that only Spot Cable can deliver. For more on NCC, visit www.spotcable.com.

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