November 16, 2010 15:00 ET

NCSBN Launches New Consumer Education Initiative

CHICAGO, IL--(Marketwire - November 16, 2010) - The National Council of State Boards of Nursing (NCSBN®) has launched a new educational campaign that introduces consumers to the work of boards of nursing in the U.S. The campaign is designed to explain that boards of nursing function as the regulatory body that protects the public by licensing qualified nurses to provide care in a variety of settings, including hospitals, long-term care facilities, schools, community health care agencies and in the corporate workplace. In the rare instances that it is necessary, boards of nursing also investigate whenever a nurse's behavior violates existing laws or regulations that govern the nurse's practice.

Forming the centerpiece of this new campaign is a 30-second television spot that was produced in conjunction with the CBS Community Partnership Program. This commercial is currently airing in New York, Los Angeles, Chicago, Philadelphia, Dallas-Fort Worth, Miami-Fort Lauderdale, Atlanta, Boston, Phoenix and Seattle on CBS owned and affiliated stations. The spots air within each market during the following shows: "The Early Show," the CBS 2 News, "The Young & The Restless," "Dr. Phil," the CBS Local Early News, "Entertainment Tonight," and the CBS Local Late News. The commercial can be viewed online at or

Filmed at one of the nation's top hospitals, Rush University Medical Center in Chicago, utilizing its professional nursing staff as actors, the commercial familiarizes consumers with the process people should take to gather advice/references regarding nurses; establishes boards of nursing as the entities charged with protecting the public health and welfare as it relates to nursing practice; and educates the viewer on how to file a complaint in their state.

Additionally, consumers will find a wealth of resources about boards of nursing, contacting a board of nursing, patient safety information and filing a complaint in their state on the website.

About Rush University Medical Center
Rush University Medical Center is a 676-bed academic medical center that includes Rush Children's Hospital, the Johnston R. Bowman Health Center (a 61-bed rehabilitation facility), and Rush University. Rush is a not-for-profit health care, education and research enterprise. Rush University is home to one of the first medical colleges in the Midwest and includes one of the nation's top-ranked nursing colleges, as well as graduate programs in allied health, health systems management and biomedical research.

The National Council of State Boards of Nursing (NCSBN®) is a not-for-profit organization whose members include the boards of nursing in the 50 states, the District of Columbia and four U.S. territories -- American Samoa, Guam, Northern Mariana Islands and the Virgin Islands. There are also seven associate members.

Mission: NCSBN provides education, service and research through collaborative leadership to promote regulatory excellence for patient safety and public protection.

The statements and opinions expressed are those of NCSBN and not the individual member state or territorial boards of nursing.

National Council of State Boards of Nursing, Inc.
111 E. Wacker Drive, Suite 2900
Chicago, IL 60601-4277

Contact Information

  • Contact:
    Dawn M. Kappel
    Director, Marketing and Communications
    312.525.3667 direct
    312.279.1034 fax
    Email Contact