June 05, 2012 17:00 ET

NCSBN Launches New Consumer Education Initiative About APRNs

CHICAGO, IL--(Marketwire - Jun 5, 2012) - The National Council of State Boards of Nursing (NCSBN®) has launched a new educational campaign that introduces consumers to the fact that boards of nursing (BONs) in the U.S. license advanced practice registered nurses (APRNs) as part of their mission of protecting the public. The campaign is designed to explain that BONs are working toward the goal of more APRN licensure uniformity across the country to continue to keep the public safe as health care reform advances.

Forming the centerpiece of this new campaign is a 30-second television spot that was produced in conjunction with the CBS Community Partnership Program. This commercial is currently airing in New York; Chicago; Philadelphia; Detroit; Tampa-St. Pete, Fla.; St. Louis; Indianapolis; Louisville, Ky.; New Orleans; Charleston, S.C.; and Jackson, Miss., on CBS owned and affiliated stations. The spots air within each market during shows such as "The Early Show," the CBS 2 News, the CBS Local Early News, "Entertainment Tonight," and the CBS Local Late News, with occasional rotation into prime time programming. There is also a 60-second radio commercial running in the same markets. Both the television and radio campaigns will air through July 15, 2012.

Filmed at University of Illinois at Chicago (UIC) College of Nursing, the commercial familiarizes consumers with the fact that APRNs are an integral part of the health care team and a vital component in providing more access to care. Patients are safely cared for because BONs oversee APRN practice.

The commercial can be viewed online at Additionally, consumers will find a wealth of resources about APRNs, BONs and how to contact a BON by visiting the NCSBN website.

About UIC
The UIC College of Nursing (CON) is a top 10 ranked nursing institution in the heart of Chicago. The CON ranks seventh in research funding from the National Institutes of Health and their Online Bachelor of Science in Nursing Program is ranked fifth nationally. The college draws the most accomplished and proactive nursing students from across the nation and around the world and continually exceeds expectations with its number of applicants and graduates. CON has four regional campuses in Illinois and a vibrant Global Health Leadership Office.

The National Council of State Boards of Nursing (NCSBN®) is a not-for-profit organization whose members include the boards of nursing in the 50 states, the District of Columbia and four U.S. territories -- American Samoa, Guam, Northern Mariana Islands and the Virgin Islands. There are also nine associate members. Mission: NCSBN provides education, service and research through collaborative leadership to promote evidence-based regulatory excellence for patient safety and public protection.

The statements and opinions expressed are those of NCSBN and not the individual member state or territorial boards of nursing.

National Council of State Boards of Nursing, Inc.
111 E. Wacker Drive, Suite 2900
Chicago, IL 60601-4277

Contact Information

  • Contact:
    Dawn M. Kappel
    Director, Marketing and Communications
    312.525.3667 direct
    312.279.1034 fax
    Email Contact