January 29, 2008 16:18 ET

Nearly Five Million Holiday Shoppers Navigate to Savings With Zango's Comparison Shopping Tools

BELLEVUE, WA--(Marketwire - January 29, 2008) - Foregoing crowds at the mall and avoiding the hassle, bad winter weather, and traffic associated with old-fashioned shopping, nearly five million consumers this past holiday season used Zango's comparison shopping tools in search of the best online deals. Zango's tools enable consumers to compare prices across thousands of Internet stores and sites with ease.

"There's no doubt that, in today's global economy, saving money and time leads many shoppers to seek out online shopping comparison tools like those from Zango," said Lauren Freedman, president of the e-tailing group. "Navigating the Web in search of the best price is a sport savvy shoppers enjoy -- and one that always gives shoppers the right score at the end of their shopping experience."

Zango is committed to protecting the privacy of consumers and the company's desktop advertising programs do not collect personally identifiable information (PII), ever. Aggregated non-personal data, unassociated with any specific consumer or group, indicates that 35 percent of shoppers using Zango tools during the holiday season spent between $35 and $199 and 20 percent spent over $500.

"According to industry reports, consumers typically spend 25 percent more with a merchant when they use comparison shopping to help make a buying decision," said Keren Zimmerman, vice president of Zango's comparison shopping and toolbar technologies. "Zango consumers get great deals using our tools and our retail shopping partners make more money. It's a win-win for everyone."

Electronic games and gadgets, including Nintendo's Wii, Microsoft's Zune and Xbox, Apple's iPod and Sony's PSP, dominated the 2007 Top 10 Most-Wanted Gift list, according to a recent Zango press release (

Consumers join the Zango network by opting-in to see targeted, time-shifted ads in return for access to free online content and Internet tools and utilities, including comparison shopping. Before a consumer installs Zango's desktop advertising software, he or she sees a complete and conspicuously disclosed, plain-language notice and consent request that explains the basic value proposition -- namely, that interesting and entertaining content is available without a subscription or membership fee, paid for by advertising. More information on Zango's Best Practices can be found here:

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their Web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit

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