McDonald's Restaurants of Canada Limited

McDonald's Restaurants of Canada Limited

November 15, 2010 07:01 ET

Nearly Nine Out of 10 Canadians Drink at Least One Cup of Coffee Every Day

Coffee Lovers Rejoice: Free Coffee is Back at McDonald's® for Two Weeks Starting Nov. 15

TORONTO, ONTARIO--(Marketwire - Nov. 15, 2010) -

Editors note: There are two videos associated with this Press Release.

A recent sample survey* conducted by Ipsos Reid on behalf of McDonald's Canada confirms that Canadians are consumed by coffee.

Survey Highlights

  • Nearly 9 out of 10 people (88%) drink at least one cup of coffee a day.
  • On average, most Canadians indulge in 3.2 cups per day.
  • Although a large sample (43%) drink coffee either at home or at work, Canadians enjoy coffee in restaurants or cafés an average of 3.5 times a week.
  • More than half of Canadian coffee drinkers – 53% of the population – say they have a hard time depriving themselves of coffee
  • As many as 7 out of 10 people (69%) claim to internalize their suffering when facing caffeine withdrawal.
  • 15% of respondents (more than 3.5 million Canadians) voiced that no one is safe when they need coffee!

The relevance of customer insight to McDonald's:

  • John Betts, President of McDonald Restaurants of Canada Limited

"A few years ago, we embarked on this journey to improve our customers' coffee experience and our efforts have truly resonated with Canadians. We always seek to better understand what consumers are looking for. This survey gives us great insights into how we're meeting and often exceeding their expectations – as well as offer a glimpse of the work ahead of us – as we strive to provide the best cup of coffee in the quick-service restaurant industry."

Factors that influence Canadians' coffee consumption habits:

  • Mark Wilkins, Vice-President, Ipsos Reid

"When drinking coffee out of home, the survey's findings clearly indicate that when they like the taste of a certain coffee, a majority of Canadians (61%) will remain loyal to their favourite haunt, while the rest will look elsewhere if the coffee doesn't measure up to their expectations. The study shows that taste is the most important factor in determining loyalty to a particular coffee or justifying the desire to try another kind."

Free Coffee at McDonald's

- From November 15 to November 28 visit McDonald's and enjoy a small cup of McDonald's Premium Roast Coffee at absolutely no charge – at any time of day – with no purchase necessary.

-- The two-week free coffee offer is not valid with any McCafé products, Extra Value Meal or value picks® offer. Limit one per customer, per visit.

- This is McDonald's fourth two-week free coffee initiative in a span of 18 months.

About McDonald's Canada

McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site.




* These are some of the findings of an Ipsos Reid poll conducted between September 17th and 21st, 2010, on behalf of McDonalds Canada. For this survey, a national sample of 2,101 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.1 percentage points 19 times out of 20 of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

To view the first video associated with this release, please visit the following link:

To view the second video associated with this release, please visit the following link:

Contact Information

  • McDonald's Media Relations Line