ATLANTA, GA--(Marketwired - Oct 17, 2013) - Nebo, an Atlanta-based digital marketing agency, has announced the launch of ChooseATL.com, a microsite created to show people why Atlanta is the ideal place to live, work and start a company. The microsite serves as the cornerstone of the Choose ATL campaign, a community-driven effort to brand the city as a powerhouse of education, technology and business.
The concept for Choose ATL was first sparked during a conversation between fellow digital marketers, comparing Atlanta's growth to the rise of Silicon Valley. Although Atlanta has the 15th largest economy in the world, is poised to have nearly 500k tech jobs by 2018 and is the most entrepreneur-friendly economy in the nation, people are largely unaware of the city's potential. Nebo led the way in forming a taskforce of key local influencers to tell this untold story.
"Atlanta was the perfect place to get our company off the ground," said Adam Harrell, President at Nebo. "It had big brands, an abundance of talent and a community that welcomed us. Even potential competitors gave us advice when we first started -- and that Southern hospitality is being proved once again by everyone who has come together to launch Choose ATL."
As part of the microsite, Nebo worked with partners at Lyda Interactive, Lyda Video & Photo and UpThink Lab to film an inspirational video that features interviews with a diverse group of talented people who call Atlanta home. This video is intended to build a sense of pride among Atlantans and urge them to share their love of the city.
This grassroots initiative has gained an overwhelming level of support from major brands, start-up leaders, government representatives and non-profit organizations to leverage the city's pride and spread the word.
Atlanta Mayor Kasim Reed said, "In Atlanta, we not only welcome innovation, we actively nurture it. More than any other city, we offer incomparable resources to realize potential and great ideas set forth by forward-thinking individuals and businesses. Atlanta is at the cutting edge of the digital industry, and the launch of this Choose ATL campaign is just the start of the amazing future that lies ahead for our community."
To learn more about Nebo's involvement in the Choose ATL campaign or how it came to life, visit www.neboagency.com/blog/chooseATL/.
About Nebo Agency:
Nebo is a human-centered interactive agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in interactive marketing strategy, web design, user experience, search engine optimization, pay per click management, digital public relations, social media marketing, conversion rate optimization and content management systems, Nebo has helped its clients achieve their digital goals. Visit http://www.neboagency.com for more information.