SOURCE: Nebo Agency

Nebo Agency

October 05, 2011 00:00 ET

Nebo Wins Prestigious Web Marketing Association Award for Lund Website

ATLANTA, GA--(Marketwire - Oct 5, 2011) - The Web Marketing Association has presented its 2011 Outstanding Website award to Nebo, an award-winning digital marketing agency, in recognition of Nebo's outstanding achievement in website development for the redesign of the Lund International website.

The entries were judged on seven criteria -- design, innovation, content, technology, interactivity, copywriting and ease of use. The Lund site scored over seven points higher than the overall industry average. One judge commented, "Great job -- dead on for the target market in terms of copy, design, layout, photography. Really excellent work."

Lund International is a premier supplier of quality automotive accessories. The goal for the redesign was to set the company apart from every other auto parts site by positioning products as quality lifestyle choices. Nebo met Lund's needs by showcasing its brand and products while also allowing customers to easily find and purchase products through its retail partners.

In an effort to effectively communicate Lund's benefits, Nebo also developed:

  • A series of custom vehicle animations tied to specific customer segments.
  • A customized CMS for catalog management.
  • A custom search tool to help users find the perfect part for their car or truck.
  • The ability for customers to review products and find a retailer.
  • Social media integration.

"The Nebo team did a masterful job of taking our requests for a new website, while challenging us to go further," said Dan Callendar, E-Commerce and Digital Merchandising Director. "Their expertise and service helped us become an industry leader online, and has set us up for dynamic growth in the years to come."

To learn more about Nebo and the Lund project view Nebo's interactive portfolio.

About Nebo Agency:
Nebo is an award-winning interactive marketing agency that helps companies make the most of the web. The agency works with clients of all sizes -- from Fortune 500 brands to emerging firms -- to create interactive strategies that bring results. With expertise in interactive marketing strategy, creative direction and web design, user experience, search engine optimization (SEO), pay per click management (PPC) and content management systems, Nebo has helped its clients achieve their online goals. Visit www.neboagency.com for more information.

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