SOURCE: Nebo Agency

Nebo Agency

September 30, 2011 00:00 ET

Nebo Wins Prestigious Web Marketing Association Award for Maud Baker Website Redesign

ATLANTA, GA--(Marketwire - Sep 30, 2011) - The Web Marketing Association has presented its 2011 Retail Standard of Excellence award to Nebo, an award-winning digital marketing agency, in recognition of Nebo's outstanding achievement in website development for the redesign of the Maud Baker website.

The entries were judged on seven criteria -- design, innovation, content, technology, interactivity, copywriting and ease of use. The Maud Baker site scored over four points higher than the overall industry average. One judge commented, "Well organized, clear and easy to use. Good interactive features such as 'compare' and 'Ask Maud'. Nice to see that you've thought out personas."

Maud Baker Flowers and Gifts offers some of the finest flower arrangements and gifts in the Atlanta area backed by friendly and prompt customer service. Because it is a family business, and has been servicing customers since the 1940s, the flower shop adds a touch of warmth and spirit to every creation. Nebo helped Maud Baker translate its well-established offline reputation to its website.

Nebo met Maud Baker's needs by designing the site to include unique company background, interactive features and an enterprise level content management system.

In an effort to effectively communicate Maud Baker's benefits, Nebo also:

  • Leveraged the shop's unique background by sharing the story of founder Maud Baker, offered an "Ask Maud" feature and invited customers to get floral advice from company employees.
  • Created a new logo typeface and site typography that better emphasized the history of the brand.
  • Utilized a robust ecommerce system that includes functionality for a variety of product combinations and free delivery within specific zip codes.

"Nebo is simply put the best firm we've ever worked with," says Scott Wieler, General Manager at Maud Baker. "They strengthened and reinforced the character of our 64-year-old business, yet brought it to, and even surpassed, today's web standards."

To learn more about Nebo and the Maud Baker project view Nebo's interactive marketing portfolio.

About Nebo Agency:
Nebo is an award-winning interactive marketing agency that helps companies make the most of the web. The agency works with clients of all sizes -- from Fortune 500 brands to emerging firms -- to create interactive strategies that bring results. With expertise in interactive marketing strategy, creative direction and web design, user experience, search engine optimization (SEO), pay per click management (PPC) and content management systems, Nebo has helped its clients achieve their online goals. Visit www.neboagency.com for more information.

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