SOURCE: NEDMA

NEDMA

January 11, 2011 09:17 ET

NEDMA Marketing Technologies & Tactics Summit -- February 8, 2011

Learn From the Experts: Google, HubSpot, Unica, Overdrive, and Other Key Speakers Presenting on How to Apply the Latest Technologies to Your Marketing Campaigns

BOSTON, MA--(Marketwire - January 11, 2011) - No matter who you are -- you need to accelerate the application of marketing technologies and tactics in your organization. So join the New England Direct Marketing Association (NEDMA) to update your skills and knowledge of technologies that are becoming integral to all marketing campaigns. This informative event will feature speakers and luminaries who will present the latest and greatest technologies being used by direct marketers of all stripes.

WHAT: 
Marketing Technologies & Tactics Summit: Accelerate Your ROI

WHEN: 
Tuesday, February 8, 2011, 8:30 AM-3:30 PM
Registration, coffee and networking -- 8:30-9:00 AM

WHERE:
LaCava Center, Bentley University, Waltham, MA 
http://conferencecenter.bentley.edu/travel

WHO:
Local Marketing Professionals and Associates 

COST: 
NEDMA members by 1/25: $99 per person, after 1/25: $129
Non-members by 1/25: $139 per person, after 1/25: $169
Sign up your team -- for every two people you register, the third person is free!

SESSIONS/SPEAKERS:

Socialize Your Marketing and Advertising
Learn how you can add social and viral octane to the marketing programs you are already doing
Harry Gold, Founder & CEO, Overdrive Interactive

21st Century Email Marketing
Chris Penn, Vice President of Strategy and Innovation, Blue Sky Factory

Landing Gear -- Generating Lift, Boosting ROI with Conversion Optimization Technology
Jeff Eckman, CEO, BGC Boston
Scott Brinker, President & CTO, ion interactive

The Evolution of Video for Marketers
Steve Kraft, Senior Sales Executive, Google

Trumpet Your Success Stories with Social Media!
Hester Tinti-Kane, Director of Online Marketing, Pearson Learning Solutions

Blended Search: SEO for Social, Video, Images, PDFs and News
Jeff Selig, Director, Media Services and Analytics, Overdrive Interactive

Making the Move to Cross-Channel Customer Communications
Amber Conley, Product Manager, Unica, an IBM Company

Mobile Marketing: Trends and Best Practices
Thi Linh Wernau, VP Sales & Account Management, mobile messaging solutions, inc.

The ROI of Social Media for Lead Generation
Kipp Bodnar, Inbound Marketing Manager, HubSpot

Contact Information