SOURCE: Halogen Media Group

March 23, 2011 09:30 ET

Need Foodie Content and Influence? Halogen Media Group Wraps Up FoodieBlogRoll

SAN FRANCISCO, CA--(Marketwire - March 23, 2011) - Halogen Media Group today announced that FoodieBlogRoll, a blog aggregator with over 11,000 foodie blogs and close to 1,000 ad-displaying publishers, has become a key exclusive partner in the Halogen food channel.

FoodieBlogRoll joins, Cookstr, and Food52 as part of Halogen's food-focused content channel. The diverse array of influential blogs provides the critical scale along with the authentic perspective and active reader base that prestige marketers need in their online advertising efforts. 

"Aggregation is critical to deliver the scale of influence that brands demand. The team at FoodieBlogRoll has built a technology platform that enables them to curate and integrate the best food sites on the web. Our multi-year, exclusive agreement will enable us to deliver standard ads, as well as custom content programs at scale for food and CPG advertisers," said Greg Shove, Halogen's CEO.

Founded five years ago by Jenn and Roberto Campus, FoodieBlogRoll has become a leading aggregator of the best of the food web and a growing vibrant community where food bloggers can interact with brands and share content with each other. "We looked at several options, and decided that Halogen was the company best equipped to match our audiences with premium advertisers," said Roberto Campus.

"Since launching our Publisher Program with Halogen in February, we've received amazing feedback from our bloggers," said Jenn Campus, FoodieBlogroll's co-founder and community leader. "The consensus is that they're thrilled to finally have an alternative to the myriad of food-focused ad networks out there. Together with Halogen, we're able to offer them increased revenue, along with the freedom to run their blog the way they see fit."

FoodieBlogRoll is the first of several exclusive agreements that Halogen will announce over the coming months, as it builds the media platforms needed to enable brands to leverage the influence of the authentic and social webs. Positioned at the nexus of the rapidly evolving advertising and media industries, Halogen defines authentic media as content whose creation and socialization are driven by passion and influence rather than editorial assignment, SEO, or top-down media models.

Halogen is an authentic media company which operates at the nexus of the rapidly evolving advertising and media industries. Halogen curates highly engaged and influential online audiences, creates experiential marketing programs to break through the online clutter, and facilitates the megaphone of social influence among affluent and emerging affluent consumers. The company has offices in Los Angeles, New York City and San Francisco.

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