September 13, 2011 00:01 ET

Needium Announces Release of New Social Media Customer Discovery Dashboard

A scalable lead generation and community management service targeting local advertisers

SANTA CLARA, CALIFORNIA and MONTREAL, QUEBEC, CANADA--(Marketwire - Sept. 13, 2011) -

Editors Note: There is a video associated with this press release.

Needium, a pioneer in the nascent social media lead generation space, announced today the public debut of the much anticipated next-generation of its social media customer discovery platform and managed service at the DEMO Fall 2011 conference in Santa Clara, California.

Every minute in social media, consumers publicly express explicit ("Can anyone recommend a good sushi restaurant in New York?") and implicit ("I'm hungry") needs via status updates; the vast majority of these needs go unanswered. Needium has already proven that consumers appreciate commercial conversations when they are locally relevant and arrive at a time of need, but, to succeed in the small and medium-sized business (SMB) social media market, scale is required at every point of contact. Needium's new dashboard was built with scale in mind:

  • Technology: in real-time, the Needium platform monitors and interprets the expression of explicit and implicit needs in public social media, geo-localizes the potential lead to a city, filters the expression by business category, and presents the leads to an end-user dashboard

  • Breadth/Depth: the service is available in 90+ business categories and close to 100 cities

  • Community management: the new dashboard enables a single community manager to manage up to 200 SMB accounts while maintaining the human voice

  • Sales: the platform and service is available in white-label for large-scale resellers like ad agencies, daily deal services, Yellow Pages and newspaper publishers.

"The social media SMB space requires service and technology designed to meet the challenges of filtering massive amounts of real-time local data while preserving the human voice at the end of the funnel," said Peter Diedrich, CEO of Needium. "As of today, our offer is the new gold standard for social media lead generation"

Significant uptake

Needium came out of Beta in January 2011 and has experienced accelerating uptake from its direct sales and large media channel/reseller go-to-market strategies. Over 300 advertisers (retail and wholesale) are currently managed by the company. Seven resellers (including four large, North American local media publishers) are reselling the white-label version of the service with many more in the business development pipeline.

"When I met the Needium team in Montreal during the International Startup Festival in July, I was really impressed with their idea and execution," said Matt Marshall, executive producer, DEMO. "They've created an end-to-end managed solution that makes it a no-brainer for SMBs to embrace social media and delivers a more graspable ROI"

About Needium

Needium is a real-time lead generation managed service that monitors social media and filters it to identify local business opportunities based on consumers' expressed explicit and implicit needs. Opportunities are replied to by a Needium community manager, transforming conversations into increased brand awareness, loyalty and sales. Retail price per advertiser for the basic service is $150 / month. For more information about Needium and its reseller programs, visit or e-mail

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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